Last updated: September 29, 2016
Section 1 describes how MoPub collects and uses information from end users in providing the MoPub Services; Section 2 describes how MoPub collects and uses information about MoPub Customers and the information MoPub collects when an individual uses the MoPub website; and Section 3 contains information about our privacy practices that apply to both the information we collect from end users through the MoPub Services and the information we collect from MoPub Customers and users of our website.
Section 1: End User Information
The Information We Collect
When you interact with a website or app that uses the MoPub Services, we may collect information about your device and the ads you view or click. The MoPub Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time. The information we collect includes, but is not limited to:
- Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the MoPub Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).
- Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.
- The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the MoPub Services.
- Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.
- Information that MoPub Customers and other third parties have collected and share with MoPub, such as information about activity in their services. This may include the content you view or searches you made, the language you prefer, or other non-personally identifying demographic or interest information, to help make the ads served to you more relevant.
How We Use the Information We Collect
We use the information we collect to provide and improve MoPub Services, including for the following purposes:
- Serving ads: Allowing publishers to offer advertising inventory in their mobile apps and websites, and advertisers to bid on and fill that inventory.
- Ad Reporting and Conversions: Reporting to advertisers information about when and how users have been exposed to their ads, clicked on their ads, or visited their website, and reporting to publishers information about when and how ads were shown on their properties and were clicked on.
- Frequency Capping: Preventing users from seeing the same ad too many times.
- Fraud Detection and Prevention: Identifying invalid clicks (or ad queries) and protecting MoPub and MoPub Customers from fraudulent behavior.
- Interest-Based Advertising: Allowing MoPub and MoPub Customers to infer interests and serve ads to users based on their app and website activity and inferred interests. MoPub’s policies prohibit MoPub Customers from sending or targeting advertisements based on information that we consider sensitive, such as race, religion, politics, sex life, or health.
- Geo-Targeting: Where permitted by the user’s device, allowing MoPub and MoPub Customers to serve ads based on a user’s location.
- Providing and Improving Our Services: Auditing, researching, and analyzing data in order to maintain, protect, and improve our Services and develop new services, and to ensure that our technologies function properly.
MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent.
How We Share the Information We Collect
We share the information we collect to provide and improve MoPub Services, as follows:
- We share with advertiser customers information so that they can decide whether to bid on ad inventory or serve an advertisement and choose the best ad for that device. MoPub Customers are obligated to use the information they receive in compliance with applicable laws and regulations.
- We share aggregate or non-personally identifiable information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps.
- We share with partners who help with anti-fraud, quality, and security efforts to ensure the safety, security, privacy, and accuracy of the MoPub ecosystem.
- We share with data partners who help MoPub Customers to improve the performance of their bids or inventory on our mobile advertising exchange.
- We share information within our corporate family to provide, understand, or improve their or our services.
Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, MoPub will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. Your mobile web browser may also provide a “Do Not Track” browser setting. When you have enabled this setting in your browser, MoPub will not use mobile web browsing information from that browser to infer your interests or serve ads to that device that are targeting based on your inferred interests. MoPub requires its advertising customers to honor opt-out preferences expressed using these controls.
Privacy Practices of MoPub Customers
MoPub does not permit the MoPub Service to be used to collect information from apps directed to children for purposes of creating interest-based profiles or serving ads based on users’ inferred interests. MoPub may collect information from apps directed to children for other purposes, such as serving advertisements based on contextual information, like the the content or type of the application (for example, serving an ad for a video game to a gaming app).
Section 2: Data Collected from MoPub Customers and on MoPub’s Website
To become a MoPub Customer, you may be asked to provide certain personal information, including your name, email address, physical address, phone number, and company name. You also may be asked to provide personal information in certain fields on this website. Registration information is used to provide the MoPub Services and to send promotional information about the MoPub Services. To opt out of receiving promotional information, please follow the unsubscribe instructions in any of our promotional emails or contact us at firstname.lastname@example.org. If you are a registered user of our Services, we provide you with account tools to access, correct, or modify personal information you have provided to us in association with your account. If you wish to delete your account, you may do so by contacting email@example.com.
Web Log Information
When you visit our websites, our servers automatically record certain information in our log files. This web log information includes your IP address, browser type, operating system, the referring web page, pages visited, and cookie information. Like many websites, we use web log information, along with cookies, pixels, and similar technologies, to operate our websites, better understand how they are used, resolve technical problems, and enhance your experience on our sites.
Cookies are small files that websites place on your computer as you browse the web. A pixel is a small amount of code on a web page and is often used in connection with cookies. Most web browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some sites may not function properly if you disable cookies.
Information Sharing and Disclosure
Section 3: General Information
Information Sharing and Disclosure
We may also share information when we have your consent to do so.
Information Provided by Third Parties
We may receive information about you from third parties, including MoPub Customers, data partners, and our corporate family. This information may include, for example, browser cookie IDs, mobile device IDs, demographic or interest data, and content viewed or actions taken on a website or app.
Information Collected by Others
Confidentiality and Security
MoPub has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction.
Changes in Corporate Structure
Our Global Operations
To bring you the Services, we operate globally. MoPub Inc. and its parent Twitter, Inc. comply with the EU-US Privacy Shield principles (the “Principles”) regarding the collection, use, sharing, and retention of personal information from the European Union, as described in our Privacy Shield certification.
If you have a Privacy Shield-related complaint, please contact us as explained in the “Contact Us” section below. As part of our participation in Privacy Shield, if you have a dispute with us about our adherence to the Principles, we will seek to resolve it through our internal complaint resolution process, alternatively through the independent dispute resolution body JAMS, and under certain conditions, through the Privacy Shield arbitration process.
Privacy Shield participants are subject to the investigatory and enforcement powers of the US Federal Trade Commission and other authorized statutory bodies. Under certain circumstances, participants may be liable for the transfer of personal information from the EU to third parties outside the EU. Learn more about Privacy Shield here.
MoPub also complies with the US-Swiss Safe Harbor Framework and principles, as described in our certification, and applies the Privacy Shield Principles to information from Switzerland.
Consent to Data Processing and Transfer
Irrespective of which country you live in, you authorize us to use your information in, and as a result to transfer it to and store it in, the United States and any other country where we, our service providers, and our MoPub Customers operate. Privacy and data protection laws in some of these countries may vary from the laws in the country where you live.
If you have questions about this policy, or inquiries or requests regarding your information, please contact us at firstname.lastname@example.org. For Privacy Shield inquiries, please include “Privacy Shield” in the subject of your message.