Your audience is in mobile apps, and our programmatic experts have the insights to help you connect. Our world-class team has years of mobile-first experience and deep relationships across global DSPs and mobile publishers to maximize your programmatic investment.
Need a refresher on what programmatic is and how it works? Check out our guide for marketers.
Programmatic platforms use technology and software to make digital ad buys. It’s that simple. The most common type of programmatic ad buying uses real-time bidding (RTB) exchanges, where inventory is bought on a per-impression basis in an auction environment. MoPub operates the leading mobile in-app real-time bidding exchange, MoPub Marketplace.
Programmatic RTB advertising allows you to access your audience more efficiently and transparently. Rather than pre-purchasing impressions in bulk, programmatic media buying uses software to make an informed decision about every single impression in real time. You have insight into exactly where each impression appeared, the ad unit used, and the audience reached. You can also optimize in real time.
Reach your audience: consumers are spending the majority of their digital time on mobile devices, and the bulk of that time in mobile apps. Mobile inventory empowers you to reach your audience at any time, in any place. Mobile also drives results: compared to desktop ads, mobile advertising drives 2-3x higher point lifts for key brand metrics such as favorability, aided awareness, likelihood to recommend, and purchase intent.
MoPub reaches the leading in-app audience: over 50,000 apps across more than 1.5 billion devices.
MoPub enforces strict measures that ensure maximum supply quality in mobile in-app programmatic by working with industry leading partners.
MoPub provides advanced tools and resources that allow buyers to confidently reach the right audience.