MoPub Demand Newsletter: February 2016

Our goal is to provide our demand partners with a monthly update on everything you need to know about what's happening at MoPub and in the mobile programmatic industry. [article title="Global Mobile Programmatic Trends Report" link="/2016/02/18/global-mobile-programmatic-trends-report-premium-is-the-next-phase-of-mobile-programmatic/" image="/wp-content/uploads/2016/02/Screen-Shot-2016-02-17-at-4.41.47-PM-300x300.png"] Just released: our latest Global Mobile Programmatic Trends report, which covers trends seen over the past quarter! Highlights include brand spend on mobile programmatic, growth of premium ad formats such as video and native, and trends in EMEA and APAC. [/article]
[article title="Partner Spotlight: 6 Questions for CrossInstall CEO Jeff Marshall" image="https://www.mopub.com/wp-content/uploads/2016/02/cross-install-headshot.jpg" anchor="crossinstall"] 1. What do you love about Mobile Programmatic? Basically everything.  First off, the scale and transparency of the programmatic market.  We also love the precision with which our algorithms are able to act on each individual impression.   And finally, the growth!  It’s exciting to watch how much of the mobile market continues to shift towards programmatic. 2. What’s your favorite MoPub product? I have to pick two: 1) MRAID.  We’re focused solely on building interactive, playable ad units for our advertisers that are tailored to the individual user.  MoPub enables us to run these ad units at a significant scale in a way you can’t do anywhere else. 2) The DSP demand partner portal.  MoPub built an interface for DSPs to adjust their QPS and traffic filtering options, and to view graphs showing latency, timeouts, and more that let us stay on top of performance. 3. What’s the biggest misconception in the market right now? That video is the best performing ad unit available.  We’re building interactive ad units that can be customized to the individual providing higher retention and monetization rates than video. 4. Crystal ball: what will we be talking about in the next 6-12 months? I think we’ll be talking more about the ad creatives and the experiences the mobile ad industry is putting in front of viewers.  We are going to continue seeing those experiences improve at a rapid pace. 5. What’s one thing you wish you could tell mobile app publishers? We would like to tell them to make sure they enable playable inventory.  These are high quality ad units that can pay very high eCPMs. 6. What stuffed animal do you have in the office? We have an elephant, but no one likes to bring it up. CrossInstall is a mobile-only DSP focused on algorithmic buying combined with interactive, playable ad creatives. [/article]

PMP Opportunities: Secure exclusive inventory

Bring more advertiser spend through your platform for key events and audiences by using private marketplaces (PMPs) through MoPub. PMPs provide exclusive access to high value inventory at guaranteed prices. Benefits can include: Featured PMP - Target: Legal Drinking Age (LDA) Traffic These apps accept beer and liquor ads, and attract a demographic who may be more receptive to these types of advertisers. chive logo  theCHIVE All day, every day, theCHIVE team scours the Internet to bring you the funniest photos and videos.

bittorrent logo  BitTorrent BitTorrent is a beautifully simple way to discover, download, and play media, anywhere.

Contact your account team for more information about setting up private marketplace deals for this or other inventory!

New & featured apps

We've got some great new inventory on MoPub Marketplace! Check out these new partners. For more details, please reach out to your account team.

liverpool echomirror daily record manchester evening newsquizupsolitaire amazonsmart music stream oovooevil apples dj lobosworkit


OpenRTB 2.3: Partner Success

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Since we released our OpenRTB 2.3 spec last November, we’ve seen partners excited to take advantage of great new features from MoPub, as well as gain efficiencies from the latest standards in the industry. Read on to hear directly from some of our DSP partners about the benefits they've seen.

Reminder:  all DSPs must integrate OpenRTB 2.3 by March 31st !


Hang out with Team MoPub: Upcoming events

MWC GDC

Are you at Mobile World Congress this week? Attending another industry event? We'd love to meet you - send us a tweet!

Best, The MoPub Team

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Updated: March 2016