Marketplace Payments

Updated September 2016

How do I get paid from the partners participating in the MoPub Marketplace?

MoPub aggregates all of the payments from Marketplace demand partners into a single, simple payment to you, the publisher. After entering your payment method in the MoPub UI (electronic funds transfer or Paypal), subject to the MoPub Terms of Service, we will pay you once your cumulative balance through the Marketplace exceeds $100 USD.

When do I get paid?

MoPub makes monthly payments. Payment is made 60 days from the Invoice Date (first day of the month) in which your cumulative balance exceeds $100 USD. Invoices are presented on the first day of the month for revenue share fees generated during the previous calendar month. Refer to the examples below:

Example 1 – Cumulative balance less than $100 USD Screen Shot 2015-04-30 at 3.06.03 PM.png

Example 2 – Cumulative balance greater than $100 USD Screen Shot 2015-04-30 at 3.06.09 PM.png

How do I select my payment method and enter my payment details?

Payment onboarding in the Marketplace requires that you complete a three-step sign-up process.

Go to Settings > General Settings > Payment > Edit and then follow the steps below:

Step 1 – Confirm your name and address information:

Step 2 – Select an eligible payment method (varies by country) and provide banking details:

  • For PayPal, make sure to provide your PayPal account email

For Electronic Funds Transfer, you will need to provide your bank account information as defined by your financial institution:

United States All payments are made via direct deposit (ACH). Please confirm with your financial institution the appropriate payment details.

  • Name on Account (Beneficiary Name)
  • Bank Name
  • Routing Number
  • Account Number
  • Account Type

Non-US Countries – Based on the country in which you bank it may be mandatory to provide an IBAN (International Bank Account Number) and/or other pertinent information for cross-border payments. Please confirm with your financial institution the appropriate payment details. Please note that you have the option to be paid in your local currency.

  • Name on Account (Beneficiary Name)
  • Account Number
  • SWIFT
  • Bank Name
  • Bank Address
  • Bank City, Province, Zip
  • Country
  • IBAN Number: It may be mandatory to use an IBAN for cross-border payments. Please confirm with your financial institution.
  • Account Number: Only if it is not mandatory to use an IBAN for cross-border payments. Please confirm with your financial institution.

United Kingdom Example:

Step 3 – Provide applicable tax information:

  • United States – You will be directed to complete a W-9 form.
  • Non-US Countries – You will need to complete a certification of activities and complete an applicable W-8 form. A self-service questionnaire will be available if you are not clear as to which W-8 form applies to you.

For further details, please see tax forms information below on this page.

How will I be notified if there are issues with my payments?

If MoPub is unable to process your payment, we will contact you using the email address on file.

How do I see what MoPub has paid me?
In the MoPub UI, click on your account email address and select Account Settings from the drop down.  On the Account Settings page, navigate to the Payment Information section for more information.

I still have questions regarding Payments, who do I contact?

Please contact MoPub Payment Support .

Where is my payment?

Please confirm that you have met all of the eligibility criteria set forth in the MoPub Terms of Service & provided the required bank account and tax information. If you have confirmed that you should have received a payment from us, then please contact MoPub Payment Support .

Why did I receive a returned payment notification?

We contacted you to let you know that your payment was returned to us. This means that the bank account information you submitted to us is not accurate. Have you recently changed banks? Or closed your account? If not, then have you confirmed with your financial institution that you have provided the correct payment details? Please refer to Payment Basics above.

Some common reasons why payments are returned:

  • General:
    • Account Number not found
    • Account Closed
    • Beneficiary Name does not match
  • For United States individuals/corporations:
    • ACH routing number is not correct – Many financial institutions maintain routing numbers for specific types of transactions; ACH, Checks, and Wires. You must submit the routing number that is specific to ACH transactions.
  • For individuals/corporation in non-US countries:
    • SWIFT / BIC code is not correct – Financial institutions may assign codes which are specific to city, region, and/or branch. In many cases, the code provided to us is for the main branch of the financial institution but may not correspond to your specific branch.
    • IBAN – More than 65 countries globally require an international bank account number (IBAN). These formats are specific in character length and composition.
    • Account Number – Many countries who do not require an IBAN still maintain strict formatting standards in character length and composition.
Why is the Marketplace Revenue displayed in the dashboard different from my payment?

The revenue and other data displayed in the Marketplace dashboard may be different than the final payment. There are several reasons for this. The values shown in the dashboard are based on real-time data feed. At the end of the processing period, MoPub will look at the actual log data and filter out duplicate impressions, malicious behavior and other discrepancies. This typically results in a lower value in payment than is displayed in the real-time data.

Also, MoPub generates a payment only after the cumulative balance reaches $100 USD. Once the balance exceeds $100 USD, subject to the MoPub Terms of Service, MoPub will send a payment for the cumulative revenue since the last payment.

Why is the Marketplace Revenue in scheduled Reports different from my payment?
In order for our publishers to receive reports every 24 hours, our reporting tool counts impressions up to 3 hours from the initial ad request. Whereas, to ensure our publishers are paid properly, our payment tool counts impressions up to 30 hours from the initial ad request.
For almost all impressions on our platform, this will not be a problem as the impression typically occurs immediately after the initial ad request (and well within the 3 hour window). Due to this variation in our systems, publishers with larger caching windows might experience a difference of approximately 0 – 5% in revenue between final payment and our reporting tool.
For further questions, refer to the Marketplace Payments FAQ .
Why has my account been suspended?

Accounts may be suspended for various reasons, including for violations of the MoPub Terms of Service. With respect to payments, an account may be suspended for a number of reasons, including failure to submit accurate bank account information or an applicable IRS mandated tax form. Please ensure that all information in your Account, including, but not limited to, full name, contact address, bank account information, and tax information  is up-to-date, complete and accurate.

Please provide the required bank account and tax information as outlined above.



How do I submit my tax forms?

Payment onboarding in the Marketplace requires that you submit your tax information online within the MoPub interface.

Go to Settings > General Settings > Payment > Edit and then follow the steps below:

Step 1 – You will be required to select and complete the applicable tax forms:

Step 2 – If you have selected a W-8 form then you will be required to complete the Certification of No U.S. Activities:

Which tax form should I fill out?

Please be advised that any tax-related information provided here is not intended as and should not be construed as legal, tax, or investment advice. For tax advice or more questions about how tax laws may apply to you, please consult with your tax advisor.

  • General information :
    • MoPub must obtain proper US tax forms and maintain current forms on file as mandated by the IRS for all MoPub publishers and others MoPub makes certain payments to for purposes of complying with US tax reporting requirements. Either a completed Form W-9 (for US persons) or W-8 (for non-US persons) will be required in this regard.
    • Additionally, we request a declaration whether you have U.S. Activities as set forth below in the “Certification of No U.S. Activities”.

If the proper documentation and information described above is not obtained, US tax rules may require us to withhold on payments we make to you in accordance to our Terms of Service.

  • If you are a U.S. person, we require a Form W-9 from you :
    • A U.S. person includes a U.S. citizen or resident alien, a partnership, corporation, company or association created or organized in the U.S, and other entities defined on the Form W-9 instructions.
      • The name or business name you provided on the Form W-9 should allow us to associate the W-9 to the name we have on file for you or that we make payments to. The W-9 instructions further indicate that the name on line one of the tax form should match the name as shown on your U.S. income tax return and be the name associated with the tax identification number you provide on the W-9.
      • For Form W-9 and instructions, please visit webpage, http://www.irs.gov/pub/irs-pdf/fw9.pdf .
    • If you are a foreign individual, corporation, partnership, company or other entity, please submit a U.S. Activities Declaration :
      • U.S. tax rules require us to report (and withhold in some cases) on payments of income to foreign individuals, entities, or companies that are deemed to be attributable to sources in the U.S..
      • Typically, U.S. source income is identified based on the U.S. activities relating to the payment. U.S. activities may involve having employees who perform services in the U.S. or owning or using equipment or other resources in the U.S. that are involved in any way with revenue earned through MoPub. This may include, but is not limited to, owning a web server, owning a hosting service in the U.S., or having employees or other agents perform services in the U.S. for you, which may include a variety of activities, including:
        • setting up a web server, hosting service, or website
        • developing content for your website
        • marketing to create a user base for your site
        • telephone support for your site
        • buying products for your site
        • maintaining your site
        • or any other performance of services

If you are a foreign individual, Form W-8BEN or Form 8233 :

    • A foreign individual is an individual other than a U.S. citizen or resident.
    • Please refer to Form W-8BEN or Form 8233, and instructions:
    • Form W-8BEN or Form 8233
      • If you are a foreign individual who earns revenue through MoPub, this revenue is characterized for US tax purposes as payments for personal services. Therefore, if you believe that you have U.S. source income due to personal services you are providing as an individual to MoPub, but are entitled to an exemption from U.S. income tax withholding, you should complete the Form 8233 rather than the Form W-8BEN.
      • Otherwise, please submit Form W-8BEN to certify your foreign status.
    • Please make sure you include the following information on the Form W-8BEN, including all information required by the Form and associated instructions:
      • Your legal name which can be matched or associated to the information you provided in the MoPub dashboard
      • On Part III Certification of Form W-8BEN, please sign and date, print name of signer
      • All other information required on the Form W-8BEN.

If you are a foreign corporation or company, Form W-8BEN-E :

    • A foreign corporation or company is a corporation or company that is not formed in the United States or its states.
    • Please refer to Form W-8BEN-E, http://www.irs.gov/pub/irs-pdf/fw8bene.pdf , and instructions, http://www.irs.gov/pub/irs-pdf/iw8bene.pdf .
    • If applicable, please fill out a W-8BEN-E and send the completed form to MoPub Tax Forms to certify that you are a foreign corporation or company.
    • Please consider the following when providing information on the W-8BEN-E:
      • Please make sure your legal name and address can be clearly associated to the information you provided in the MoPub portal
      • The W-8 rules require you to provide a U.S. Tax Identification Number (TIN) or foreign TIN if you wish to claim any applicable tax treaty benefits, where applicable.
      • Part III, Claim of Tax Treaty Benefits must be completed, if applicable, to support a valid claim of reduced withholding under a tax treaty.
      • On Part XXIX Certification of Form W-8BEN-E, the form must be signed with the name and date provided to be valid, and the box certifying the signer has the capacity to sign the form, if that is the case, must be checked for a form to be valid.
    • Form W-8BEN-E must be signed by a person authorized to sign on behalf of the beneficial owner or company. An authorized person includes a member of the Board of Directors, an Officer, or another authorized signer of the beneficial owner’s income tax returns.

If you are a foreign partnership or other pass-through entity, Form W-8IMY :

    • Please refer to Form W-8IMY, http://www.irs.gov/pub/irs-pdf/fw8imy.pdf , and instructions, http://www.irs.gov/pub/irs-pdf/iw8imy.pdf .
    • Depending on the type of entity you are, if you submit a Form W-8IMY, you may also be required to provide Forms W-8 or W-9 for the underlying partners or beneficial owners of the payments you receive. Further, the W-8IMY may require a withholding statement that allocates income amongst such beneficial owners. Please consult your tax advisor or the IRS for additional advice about using a W-8IMY.

Why did I receive a notification stating that a percentage of my earnings will be withheld?

As per our terms of service , Twitter reserves the right to withhold a percentage of accrued earnings for non-U.S. based publishers that perform services in the U.S.

If you have further questions, then please contact MoPub Tax Forms .



Updated: March 2017