MoPub Marketplace is our real-time bidding exchange, which gives publishers access to an additional revenue source through a competitive auction with complete transparency and control. MoPub’s Marketplace will only win if it is able to beat the highest performing ad network that has an available ad. Marketplace increases the quantity of potential bidders for your impressions, without having to include additional SDKs. Once you have enabled Marketplace, the price floor should always be set below your lowest performing ad network, in order to avoid losing out on potential revenue.
To get started with MoPub Marketplace you’ll need to Setup Marketplace and be approved by MoPub Policy.
To understand why mobile programmatic can benefit you, read our Mobile Programmatic Guide.
- What programmatic is and how RTB works
- The benefits of mobile programmatic
- The benefits of mobile in-app programmatic
- Why statements like “there’s no attribution in mobile” and “programmatic is just remnant inventory” are myths.