Managing Apps and Ad Units

App Overview Page

To get to the Apps Overview page click on the Apps tab. This is where you can view the list of all their apps set up in MoPub.


App Details Page

To get to the App Details page click on the Apps tab and click on a specific app. This is where you can see the list of all ad units set up for the specific app selected.


Ad Unit Details Page

To get to the Ad Unit Details page click on the Apps tab, click on a specific app and click on a specific ad unit. This page shows stats for the specific ad unit selected, and features a waterfall visualizer where you can view their customized waterfall and data by geo, as well as easily update priority and price in-line. FAQs on this page located here.


How To Create An App

Navigate to the Apps tab and click the “New App” button. There are two options in creating a new app: You can search for live published apps or add an app manually.


Option #1 - Search for your live app

Option #2 - Add an app manually

How To Create An Ad Unit

Your application will require one or more ad units in order to show ads. Once you’ve created your application you’ll automatically be directed to create your ad unit for your app.



Ad Unit Details Page & Waterfall Visualizer

1. How does waterfall geo-filtering work?

You can filter for single OR multiple geos to view different waterfalls:

2. Is it possible to filter by ROW or exclude countries from the geo-filter?

Yes. You can use the “Select all” link to select all geos and unselect the few that you’d like to exclude.

3. When I apply a geo-filter, does the data (req, imp, clicks, etc.) update?

Yes. All the data will update based on the geo-filters you have put in place. This means both the charts and the data in the columns of the waterfall update based on the geos selected.

4. When I apply a geo-filter, the impression column changes to display X of Y impressions. What does this mean?

For example, if a line item targets both US and CA and we filter only to CA, the line item will say 10 of 50 impressions under the impression column meaning that 10 of the 50 impressions come from CA.

5. If I filter by priority, from highest to lowest, will the secondary filter - rate - be sorted from highest to lowest since that’s how I view my waterfall?


6. Is this the only location I can update my eCPMs now?

No, you can still update your eCPMs in the manner that you do today: in the Segments tab, Marketplace tab, line item details view, or the new order details page. The new ad unit details page gives you easy access to update those rates instead of going to other tabs to update.

7. Will the changes to priority and CPMs be automatically reflected everywhere else in the UI (and where else)?

Yes, they will match and reflect the data on the pre-existing pages where we had this info: Segments, Marketplace tab, order details, and line item details pages.

8. Why can I not change the priority on some of the priority 12 lines?

If priority is not editable for certain waterfall items, it’s because it’s either a network segment CPM or Marketplace tab price floor, which are both fixed at priority 12. If you want to change those priorities, you can pause that row and create a new line item to adjust the priority in the ad unit detail page.

9. Where is the info button?

It’s located in the Ad source column under the blue circle with three dots

10. Where is the integration code for my ad units?

You can access that information by clicking on the dropdown by “Edit ad unit” and selecting “View code integration.”

11. What data do publishers receive when clicking “export”?

The data exported will be for the date range you have filtered on the page and will include all the metrics you find on the page

Updated: October 2017