MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad networks through a single interface and our open source SDK. Optimize performance with sophisticated budgeting, prioritization, reporting and targeting features.
Identify top performing demand sources across geographies and operating systems for all of your apps. Our integrated reporting dashboard makes it easy to see the impact of changes to your monetization strategy over time.
Connect automatically to thousands of advertisers through MoPub Marketplace, the largest RTB exchange for mobile apps. Here, advertisers compete for your best inventory and drive your eCPMs higher. Transparently see who is winning and the ads that are shown.
With MoPub Native Ads, Uplike had access to an unexpected amount of demand that not only did they hit their revenue goal of $2.00 CPM, they also continued to grow ad revenue by 30% month over month. Read more
A summary of supply quality trends in mobile programmatic
Jul 14 – In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are … Read more