Connect automatically to a growing number of advertisers and demand-side platforms through MoPub Marketplace, the largest RTB exchange for mobile apps. Advertisers compete for your best inventory, driving your eCPMs higher. Transparently see who is winning and the ads that they show.
Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Optimize them all in real time with sophisticated budgeting, prioritization, reporting and targeting features.
Battle-tested open source SDKs for Android and iOS make it easy to add banners, custom sizes and interstitials to your mobile app or website. Integrated reporting and simple trafficking make it easy to make changes to your monetization strategy.
theScore chose MoPub to power direct ad serving on its award winning sports app. They spent less time trafficking, delivered more direct campaigns and increased remnant eCPM by 25%. Read more
Case Study: theScore
May 17 – MoPub wouldn’t nearly be what we are without the amazing partnerships we have with publishers and developers. Today, we are pleased to feature an publisher on our platform, theScore. Based in Toronto, Canada, theScore’s mission … Read more