MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad networks through a single interface and our open source SDK. Optimize performance with sophisticated budgeting, prioritization, reporting and targeting features.
Identify top performing demand sources across geographies and operating systems for all of your apps. Our integrated reporting dashboard makes it easy to see the impact of changes to your monetization strategy over time.
Connect automatically to thousands of advertisers through MoPub Marketplace, the largest RTB exchange for mobile apps. Here, advertisers compete for your best inventory and drive your eCPMs higher. Transparently see who is winning and the ads that are shown.
With MoPub Native Ads, Uplike had access to an unexpected amount of demand that not only did they hit their revenue goal of $2.00 CPM, they also continued to grow ad revenue by 30% month over month. Read more
The rise of premium programmatic with social and gaming publishers
Apr 21 – Premium programmatic is rapidly growing, and it’s making a particular impact in social and gaming verticals. At the close of 2015, we saw a strong uptick in performance metrics for inventory in these verticals. Let’s … Read more