MoPub is a hosted ad serving solution built specifically for mobile publishers.
Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad networks through a single interface and our open source SDK. Optimize performance with sophisticated budgeting, prioritization, reporting and targeting features.
Identify top performing demand sources across geographies and operating systems for all of your apps. Our integrated reporting dashboard makes it easy to see the impact of changes to your monetization strategy over time.
Connect automatically to thousands of advertisers through MoPub Marketplace, the largest RTB exchange for mobile apps. Here, advertisers compete for your best inventory and drive your eCPMs higher. Transparently see who is winning and the ads that are shown.
By programmatically running video ads with MoPub, Halfbrick did not have to spend any additional development time to implement the new revenue stream. Halfbrick saw immediate results when testing the new ad format, growing customer lifetime ad revenue by 36%. Read more
TheScore is successfully delivering more direct campaigns on its award winning sports app, while spending less time trafficking and reporting. Direct sales now accounts for 1/3 of inventory usage on their mobile apps, and by expanding their sales efforts, they have increased their CPM by 25%. Read more