Five years of shared success

Posted September 29, 2015 by | Filed under: Company News, Customer Appreciation, Feature, Publishers Feature
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This month, we’re excited to celebrate the five year anniversary of MoPub. And we want to commemorate this major milestone by thanking our valued publishers and partners, all of whom have been instrumental to getting us here.

Since the beginning, our mission has been to provide app publishers with the most effective monetization platform for mobile ads by connecting them to the highest value demand sources. Five years later, MoPub has become one of the world’s largest mobile ad exchanges, leading the standard for programmatic on mobile.

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Introducing the MoPub Demand Platform

Posted September 2, 2015 by | Filed under: Best Practices, Company News, Demand Partner News, Product Updates

We’re thrilled to announce the launch of the MoPub Demand Platform, a new self-service interface for demand-side partners to manage their business with MoPub around the globe. With the MoPub Demand Platform, we aim to …

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New support for rewarded video ads

We’re excited to announce that publishers can now use MoPub to manage their rewarded video ads from our network partners Unity Ads, AdColony, Vungle, and Chartboost.   With the growing focus on ad formats that …


Twitter Audience Platform: What it means for publishers

Today, Twitter announced the Twitter Audience Platform: a simple and effective way for Twitter advertisers to reach audiences both on Twitter and in the thousands of apps that work with MoPub. Advertisers around the world …


How our customers make MoPub better

Posted August 19, 2015 by | Filed under: Company News, Customer Appreciation

As a leading mobile ad server and programmatic exchange, building innovative features is a priority for us. And to deliver useful customer service, we want it to be extremely easy for our partners to share …


Native ads inventory grows 8X

Posted August 17, 2015 by | Filed under: Case Studies, Homepage Feature, Industry Perspectives

Over the past year, we’ve seen tremendous growth in the popularity of native ads among MoPub publishers. Not only are these publishers adopting this user-friendly format with their direct advertiser partners, but they’re also using …

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Q2 Marketplace report: Programmatic gets personal

Posted August 11, 2015 by | Filed under: Case Studies, Industry Perspectives, MoPub Marketplace Reports

We’re pleased to publish the latest Marketplace report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. It reflects data from our MoPub Marketplace, …

Open Source MoPub Unity Plug-in

The MoPub Unity Plug-in is now open-source!

Posted July 21, 2015 by | Filed under: Android News, iOS News, Product Updates, Publishers Feature

July 2015 update to our Unity Ads: MoPub is invested in continuing to build support for Unity developers. That’s why we’ve made improvements to our existing Unity plugin that makes integration faster and even more …


Deep-linking is now a seamless experience

We’re pleased to announce Deep Link+ as an innovative solution for improving retargeting ads — enabling a premium experience for users, and quality and transparency for advertisers. Deep Link+ enables buyers to supply ads with …

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources

Posted July 14, 2015 by | Filed under: Case Studies

Today we’re excited to feature MX Player as a MoPub partner success story. Developed in Seoul, Korea, MX Player is a leading video player on Android with over +100M users and a 4.5 star rating …

Podcast: How MoPub can drive more revenue

Posted June 8, 2015 by | Filed under: Best Practices

John Egan and Alice Pang offer tips and a case study. Listen in! Want to know how you can drive more mobile ad revenue? Listen to the latest podcast from Our own John Egan …