State of Supply Quality in Mobile Programmatic | Part I: Fraud

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We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — so that marketers have the information they need to be successful.

In the first part of this series, we focus on how fraud impacts the mobile advertising ecosystem. The next topic in the series will focus on viewability.

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mopub partners with forensiq

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq (@Forensiq), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across the more than 45,000 mobile apps and over 450 billion …

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Shapely fashion app drives 400% increase in app installs with video ads on MoPub

Posted June 1, 2016 by | Filed under: Case Studies, Demand Partner News

We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — a metric …

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Three important questions about ad network mediation for publishers

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Global mobile programmatic trends report Q1 2016

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

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The rise of premium programmatic with social and gaming publishers

Posted April 21, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

Premium programmatic is rapidly growing, and it’s making a particular impact in social and gaming verticals. At the close of 2015, we saw a strong uptick in performance metrics for inventory in these verticals. Let’s …

Best Practices for Excellence in Client Service: Five ways we make client service a priority

Posted April 7, 2016 by | Filed under: Best Practices, Customer Appreciation

Programmatic advertising can feel impersonal in nature; after all, it enables ad buying using technology rather than face-to-face negotiation. But it would be a mistake to think that companies that focus on programmatic, like MoPub, …

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Major automotive brand drives 150,000+ dealership visits in two months with native ads

Posted April 6, 2016 by | Filed under: Case Studies, Demand Partner News, Feature, Partner News

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand worked with …

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Twitter conversations: driving real impact for mobile apps

Posted March 18, 2016 by | Filed under: Best Practices, Industry Perspectives

This post is based on information originally shared by MoPub’s Head of Channel Partnerships, John Egan, during a keynote at the 4YFN venue at Mobile World Congress 2016 in Barcelona, and referenced during the Game …

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Ubisoft doubles user LTVs using rewarded video

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …

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Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …