More Native Ad Revenue with Yahoo Gemini

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As of this morning, publishers using MoPub’s SDK can now earn even more native ad revenue from advertisers on Yahoo’s Gemini network. Similar to other native ad networks, Gemini helps brings more advertising dollars to the thousands of publishers using MoPub for network mediation.

We’re excited that Yahoo has taken this step to bring more native ad spend and high quality ads to the ecosystem. Similar to how you can use Facebook’s Audience Network with our Custom Events framework, you can also now monetize your native ad units with ads from Gemini simply and quickly. Watch our video on how our native solution can connect you to more ad partners and make you more revenue.

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Etermax shows brands have finally embraced apps

Posted February 5, 2015 by | Filed under: Case Studies, Customer Appreciation

Trivia Crack provides compelling evidence that brand advertisers have (finally) embraced apps. Today, we’re delighted to have a guest post from MoPub client, Simón Selva, COO at Etermax S.A.  Etermax, a leading developer for top games like Trivia Crack, Aworded, …

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New Location Controls for Native Ads

Posted October 7, 2014 by | Filed under: Product Updates

Find the perfect mix of content and ads for your app. When we launched native ads last year, our goal was to extend our monetization capabilities to the emerging native format. Today, we’re announcing a …

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Introducing Mediation For Native Ad Networks

Posted June 24, 2014 by | Filed under: Product Updates, Publishers Feature

App publishers no longer have to commit to only one ad network for native ads. Over the last six months, we’ve seen increased adoption of the native ad format by mobile app publishers. Until now, …

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How To Work With Facebook Audience Network on MoPub

Posted April 30, 2014 by | Filed under: Company News, Product Updates

This morning, Facebook announced the launch of Facebook Audience Network (FAN), which connects Facebook advertisers to mobile app publishers. We are excited Facebook is taking this step to provide developers with an additional source of ad …

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Native Ads Now Available For All MoPub Publishers

Posted April 22, 2014 by | Filed under: Company News, Product Updates

A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known for. Last December, we started testing native ads with a small set …

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New Controls for Video Ads on Marketplace

Posted March 10, 2014 by | Filed under: Best Practices, Product Updates

Video ads offer a lucrative opportunity for publishers to improve their monetization.  Since we launched video ads last July on MoPub Marketplace, we’ve made some exciting new improvements, including the ability for you to now …

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Introducing Native Ads

Posted December 12, 2013 by | Filed under: Product Updates, Publishers Feature

Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers. Native ads offer an opportunity to monetize your …

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Introducing Forecasting for direct campaigns

Posted November 21, 2013 by | Filed under: Product Updates, Publishers Feature

We know that part of running an effective app monetization strategy is being able to plan for your business needs. The new Dashboard we launched earlier this year was part of our larger goal to provide …

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Mobile First 2013 Recap

Posted November 21, 2013 by | Filed under: Company News, Customer Appreciation, Events and Conferences

If you haven’t heard, our Mobile First conference occurred during ad:tech NY on November 5, 2013. Over 400 mobile industry executives attended our sold out show. Our agenda was packed with experts in the mobile …

Self Testing with MoPub SDK

Posted November 21, 2013 by | Filed under: Demand Partner News

MoPub Marketplace is excited to launch Self Testing (SimpleAds Demo) for our Demand partners. SimpleAds Demo is an iPhone and Android application that displays the three basic type of ads offered through MoPub – Banner …