Video ad spend grows 243% in 2014

Posted March 19, 2015 by | Filed under: Feature, Homepage Feature, Publishers Feature
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Since MoPub introduced video ads on MoPub Marketplace nearly two years ago, many companies have declared 2015 to be the “year of video ads” with U.S. programmatic video advertising spend estimated to hit $3.8 billion in 2016. However, for mobile app publishers, this only rings true when there is real revenue to support these claims.

We’ve seen amazing results from video ads on MoPub’s platform this year: Spend for video advertising on MoPub Marketplace grew by over 244% from January 2014 to December 2014.

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Q4 Marketplace Report: Premium Brand Spend Comes to Mobile Programmatic

Posted March 5, 2015 by | Filed under: MoPub Marketplace Reports

At the end of 2014, mobile programmatic advertising saw record levels of spend driven by substantial growth in ad prices and premium brand spend. Brand advertisers delivered 52% of overall advertiser spend in the week …

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More Native Ad Revenue with Yahoo Gemini

Posted February 19, 2015 by | Filed under: Best Practices, Product Updates, Publishers Feature

As of this morning, publishers using MoPub’s SDK can now earn even more native ad revenue from advertisers on Yahoo’s Gemini network. Similar to other native ad networks, Gemini helps brings more advertising dollars to …

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Etermax shows brands have finally embraced apps

Posted February 5, 2015 by | Filed under: Case Studies, Customer Appreciation

Trivia Crack provides compelling evidence that brand advertisers have (finally) embraced apps. Today, we’re delighted to have a guest post from MoPub client, Simón Selva, COO at Etermax S.A.  Etermax, a leading developer for top games like Trivia Crack, Aworded, …

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New Location Controls for Native Ads

Posted October 7, 2014 by | Filed under: Product Updates

Find the perfect mix of content and ads for your app. When we launched native ads last year, our goal was to extend our monetization capabilities to the emerging native format. Today, we’re announcing a …

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Introducing Mediation For Native Ad Networks

Posted June 24, 2014 by | Filed under: Product Updates, Publishers Feature

App publishers no longer have to commit to only one ad network for native ads. Over the last six months, we’ve seen increased adoption of the native ad format by mobile app publishers. Until now, …

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How To Work With Facebook Audience Network on MoPub

Posted April 30, 2014 by | Filed under: Company News, Product Updates

This morning, Facebook announced the launch of Facebook Audience Network (FAN), which connects Facebook advertisers to mobile app publishers. We are excited Facebook is taking this step to provide developers with an additional source of ad …

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Native Ads Now Available For All MoPub Publishers

Posted April 22, 2014 by | Filed under: Company News, Product Updates

A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known for. Last December, we started testing native ads with a small set …

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New Controls for Video Ads on Marketplace

Posted March 10, 2014 by | Filed under: Best Practices, Product Updates

Video ads offer a lucrative opportunity for publishers to improve their monetization.  Since we launched video ads last July on MoPub Marketplace, we’ve made some exciting new improvements, including the ability for you to now …

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Introducing Native Ads

Posted December 12, 2013 by | Filed under: Product Updates, Publishers Feature

Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers. Native ads offer an opportunity to monetize your …

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Introducing Forecasting for direct campaigns

Posted November 21, 2013 by | Filed under: Product Updates, Publishers Feature

We know that part of running an effective app monetization strategy is being able to plan for your business needs. The new Dashboard we launched earlier this year was part of our larger goal to provide …