MoPub @ Mobile World Congress

Posted February 13, 2017 by | Filed under: Events and Conferences, Feature

The MoPub team is heading to Barcelona soon for #MWC17, and we hope to see you there! Here's a summary of where you can find us and how to request a meeting with our team.

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MoPub @ Mobile Growth Summit SF

Posted January 26, 2017 by | Filed under: Events and Conferences

The MoPub team will be attending Mobile Growth Summit in San Francisco next week, and we’d love to see you there! Catch us at our booth, and don’t miss the MoPub team at these sessions: …

Partner Spotlight: 5 questions for comScore’s Mike Shaw

Posted January 25, 2017 by | Filed under: Best Practices, Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Mike Shaw, VP, UK & …

MoPub and adsquare partner for mobile audiences

Posted December 19, 2016 by | Filed under: Demand Partner News, Feature, Homepage Feature, Partner News

We’re pleased to share that MoPub is partnering with adsquare, a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-app exchange, through a combination of …

Partner Spotlight: Match Group’s James Peng

Posted November 29, 2016 by | Filed under: Best Practices, Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview James Peng, Head of …

Buyers: For Holiday Success, Be Sure to Diversify

Posted November 28, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest online sales day …

Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

Announcing the release of MoPub’s publisher reporting API

Posted November 7, 2016 by | Filed under: Feature, Homepage Feature, Product Updates, Publishers Feature

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is essential to monitoring and optimizing your monetization strategy. …

MoPub at Programmatic I/O: Native Ads Best Practices

Posted November 3, 2016 by | Filed under: Best Practices, Events and Conferences

MoPub’s Director of Professional Services, Casie Attardi, took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practices for mobile programmatic native ads. Read on for …

Publisher Partner Spotlight: Miniclip’s Pieter Kooyman

Posted October 26, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Pieter Kooyman, Director …

Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …