A platform that scales with your growth

Posted November 25, 2015 by | Filed under: Best Practices, Feature, Industry Perspectives

What strategic and technical considerations do publishers need to think about long before their app becomes a top hit? At this year’s Flight conference, MoPub contributed two presentations to help answer this question. The common theme in the two talks was the exponential growth that top apps experience, and the need for service providers that scale in parallel with that growth.

Read More »

Screen Shot 2015-11-19 at 7.22.55 PM

Introducing native video ads beta

Posted November 20, 2015 by | Filed under: Industry Perspectives, Product Updates, Publishers Feature

Since we first introduced native ads, we’ve seen great adoption of this format by app publishers and advertisers alike. In our latest Mobile Programmatic Trends Report, we also saw impressive 165% year-over-year growth in video …


Mobile Programmatic Trends Report: The uncharted inventory opportunity

We’re pleased to publish the latest Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. The report reflects data from …

Enhancements to MoPub data and reporting

Posted November 17, 2015 by | Filed under: Company News, Product Updates

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monitor your business’s …


Brand marketers, your audience is here

Posted November 12, 2015 by | Filed under: Company News, Demand Partner News

The audience that brand advertisers want to reach is here: on mobile. Consumers love mobile: there are now more mobile devices (7.5 billion) than people (7.2 billion) in the world [1]. And, people engage with …

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Today, we’re delighted to release our OpenRTB 2.3 spec, which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newest spec from the IAB is most notable for its support …

Mobile measurement

Realizing the potential of mobile programmatic advertising: three trends

Posted October 27, 2015 by | Filed under: Industry Perspectives

Programmatic buying has become a key component of digital marketing strategies. It brings significant benefits to advertisers, including increased efficiency, scale, and cost-effectiveness, transparency, and enhanced targeting. Benefits to publishers can also be substantial: transacting …

holiday infographic thumbnail

A merry (and monetized) mobile holiday season

Posted October 21, 2015 by | Filed under: Best Practices, Industry Perspectives

Holiday sales are forecasted to be strong this year, and that’s good news for everyone in the advertising ecosystem. We’re seeing predictions that consumers are confident, and that US retail sales will hit north of …

full_mopub_square copy (1)

MoPub + Twitter: What’s behind our new logo

Posted October 20, 2015 by | Filed under: Company News

It’s been almost two years since Twitter acquired MoPub and we’ve both benefited greatly — MoPub from Twitter’s global brand recognition, resources, and unique demand, and Twitter from MoPub’s leading global mobile ad exchange and …

mopub graphic_v4-01

Five years of shared success

Posted September 29, 2015 by | Filed under: Company News, Customer Appreciation, Publishers Feature

This month, we’re excited to celebrate the five year anniversary of MoPub. We want to commemorate this major milestone by thanking our valued publishers and partners, all of whom have been instrumental to getting us …

Screen Shot 2015-09-02 at 9.04.57 AM

Introducing the MoPub Demand Platform

Posted September 2, 2015 by | Filed under: Best Practices, Company News, Demand Partner News, Product Updates

We’re thrilled to announce the launch of the MoPub Demand Platform, a new self-service interface for demand-side partners to manage their business with MoPub around the globe. With the MoPub Demand Platform, we aim to …