The MoPub Unity Plug-in is now open-source!

Posted July 21, 2015 by | Filed under: Android News, Feature, iOS News, Product Updates, Publishers Feature
Open Source MoPub Unity Plug-in

We’ve made monetizing and developing mobile games with Unity even easier today with the release of an open-source Unity plug-in for MoPub. This release also means that MoPub publishers that want to build cross-platform with Unity can now do so completely free!

It’s our goal to provide publishers with the most transparent and flexible tools to monetize their apps as effectively as possible. Much like the MoPub SDK, an open-source version of the MoPub Unity plug-in means that you can modify and troubleshoot issues without relying on any third parties (including us) to respond.

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J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources

Posted July 14, 2015 by | Filed under: Case Studies, Uncategorized

Today we’re excited to feature MX Player as a MoPub partner success story. Developed in Seoul, Korea, MX Player is a leading video player on Android with over +100M users and a 4.5 star rating …

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Q1 Marketplace Report: Moments Matter to Mobile Advertisers

Posted June 4, 2015 by | Filed under: MoPub Marketplace Reports

Today, we’re excited to release the Marketplace Report – a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. It reflects data from the MoPub …

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Video ad spend grows 243% in 2014

Posted March 19, 2015 by | Filed under: Publishers Feature

Since MoPub introduced video ads on MoPub Marketplace nearly two years ago, many companies have declared 2015 to be the “year of video ads” with U.S. programmatic video advertising spend estimated to hit $3.8 billion …

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Q4 Marketplace Report: Premium Brand Spend Comes to Mobile Programmatic

Posted March 5, 2015 by | Filed under: MoPub Marketplace Reports

At the end of 2014, mobile programmatic advertising saw record levels of spend driven by substantial growth in ad prices and premium brand spend. Brand advertisers delivered 52% of overall advertiser spend in the week …

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More Native Ad Revenue with Yahoo Gemini

Posted February 19, 2015 by | Filed under: Best Practices, Product Updates, Publishers Feature

As of this morning, publishers using MoPub’s SDK can now earn even more native ad revenue from advertisers on Yahoo’s Gemini network. Similar to other native ad networks, Gemini helps brings more advertising dollars to …

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Etermax shows brands have finally embraced apps

Posted February 5, 2015 by | Filed under: Case Studies, Customer Appreciation

Trivia Crack provides compelling evidence that brand advertisers have (finally) embraced apps. Today, we’re delighted to have a guest post from MoPub client, Simón Selva, COO at Etermax S.A.  Etermax, a leading developer for top games like Trivia Crack, Aworded, …

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New Location Controls for Native Ads

Posted October 7, 2014 by | Filed under: Product Updates

Find the perfect mix of content and ads for your app. When we launched native ads last year, our goal was to extend our monetization capabilities to the emerging native format. Today, we’re announcing a …

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Introducing Mediation For Native Ad Networks

Posted June 24, 2014 by | Filed under: Product Updates, Publishers Feature

App publishers no longer have to commit to only one ad network for native ads. Over the last six months, we’ve seen increased adoption of the native ad format by mobile app publishers. Until now, …

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How To Work With Facebook Audience Network on MoPub

Posted April 30, 2014 by | Filed under: Company News, Product Updates

This morning, Facebook announced the launch of Facebook Audience Network (FAN), which connects Facebook advertisers to mobile app publishers. We are excited Facebook is taking this step to provide developers with an additional source of ad …

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Native Ads Now Available For All MoPub Publishers

Posted April 22, 2014 by | Filed under: Company News, Product Updates

A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known for. Last December, we started testing native ads with a small set …