Mobile Programmatic: A Marketer’s Guide

programmatic fact or myth

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide to simplify what programmatic means, why marketers should care, and how to think about mobile programmatic inventory.

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From apps to riches: making it big as a small developer

Posted August 25, 2016 by | Filed under: Publishers Feature

Here at MoPub, we have the privilege of helping app developers of all sizes build successful monetization strategies. We work with many of the largest publishers in the business — but we also work with …

Choosing the right ad formats for your app

Posted August 9, 2016 by | Filed under: Best Practices, Case Studies, Publishers Feature

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it comes to …

APAC map from whitepaper

Mobile Programmatic in Asia-Pacific: The Time is Now

Posted July 27, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dollars are expected to be transacted programmatically this …

world with mobile

Going for the win at the big summer games

Posted July 26, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Next month, thousands of athletes from 206 countries will take part in the summer Olympic Games in Rio De Janeiro, Brazil. As the games kick off, the world’s digital publishers and advertisers will have a …

rv small

Rewarded video: Three tips for success

Posted July 25, 2016 by | Filed under: Best Practices, Events and Conferences, Industry Perspectives

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product expert Boris Logvinskiy, product marketing lead Elain Szu, and Magmic’s Jonathan …

State-of-supply-quality-in-mobile-programmatic

A summary of supply quality trends in mobile programmatic

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are …

MoPub at Postback: Mobile programmatic for marketers

Posted July 13, 2016 by | Filed under: Events and Conferences

The MoPub team is looking forward to meeting many mobile marketers at Postback in Seattle next week. If you’ll be at the conference, mark your calendar for our workshop session hosted by Linda Ouyang discussing …

MoPub at Casual Connect: Understanding Rewarded Video

Posted July 11, 2016 by | Filed under: Events and Conferences

Attending Casual Connect USA in San Francisco next week? MoPub product expert Boris Logvinskiy will host a session discussing what publishers need to know about rewarded video from a product perspective. Directly following, MoPub’s Elain Szu will …

State-of-supply-quality-in-mobile-programmatic

State of Supply Quality in Mobile Programmatic | Part III: Ad Blocking

In the third and final part of our three-part series on the state of supply quality in mobile programmatic, we explain the state of ad blocking and how it impacts the mobile advertising ecosystem. Check …

State-of-supply-quality-in-mobile-programmatic

State of Supply Quality in Mobile Programmatic | Part II: Viewability

Posted June 30, 2016 by | Filed under: Demand Partner News, Homepage Feature, Industry Perspectives

We’re excited to continue our series on the state of supply quality in mobile programmatic. In Part I of our series, we focused on the state of mobile ad fraud. This week, we turn our attention …