Customize the MoPub SDK for only the formats you use

Posted September 15, 2016 by | Filed under: Feature, Homepage Feature, Publishers Feature

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the Asia-Pacific region and other countries where data plans are expensive, as it can slow growth rate.

With this in mind, today we’re excited to announce MoPub’s modular SDK, a new solution that allows publishers to customize the SDK for only the ad formats they want to use. By introducing a modular architecture for both iOS and Android apps, we’ve minimized the space used by the MoPub SDK, which can lead to more app downloads at faster speeds and more room to build new features.

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Introducing Inventory Segments for Demand Partners

Posted September 21, 2016 by | Filed under: Demand Partner News, Product Updates

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …


Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

Posted August 31, 2016 by | Filed under: MoPub Marketplace Reports

This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report (find our first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub …

Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year

Posted August 29, 2016 by | Filed under: Industry Perspectives

Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back to School …

From apps to riches: making it big as a small developer

Posted August 25, 2016 by | Filed under: Publishers Feature

Here at MoPub, we have the privilege of helping app developers of all sizes build successful monetization strategies. We work with many of the largest publishers in the business — but we also work with …

programmatic fact or myth

Mobile Programmatic: A Marketer’s Guide

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide …

Choosing the right ad formats for your app

Posted August 9, 2016 by | Filed under: Best Practices, Case Studies, Publishers Feature

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it comes to …

APAC map from whitepaper

Mobile Programmatic in Asia-Pacific: The Time is Now

Posted July 27, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dollars are expected to be transacted programmatically this …

world with mobile

Going for the win at the big summer games

Posted July 26, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Next month, thousands of athletes from 206 countries will take part in the summer Olympic Games in Rio De Janeiro, Brazil. As the games kick off, the world’s digital publishers and advertisers will have a …

rv small

Rewarded video: Three tips for success

Posted July 25, 2016 by | Filed under: Best Practices, Events and Conferences, Industry Perspectives

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product expert Boris Logvinskiy, product marketing lead Elain Szu, and Magmic’s Jonathan …


A summary of supply quality trends in mobile programmatic

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are …