A summary of supply quality trends in mobile programmatic


In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.

All three of these issues are complex problems that won’t be resolved overnight, however, key players in the industry have risen to the challenge and are investing in standards, products, and solutions to address them. This vigilance...

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Rewarded video: three tips for success

Posted July 25, 2016 by | Filed under: Best Practices, Events and Conferences, Industry Perspectives

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product expert Boris Logvinskiy, product marketing lead Elain Szu, and Magmic’s Jonathan …

MoPub at Postback: Mobile programmatic for marketers

Posted July 13, 2016 by | Filed under: Events and Conferences

The MoPub team is looking forward to meeting many mobile marketers at Postback in Seattle next week. If you’ll be at the conference, mark your calendar for our workshop session hosted by Linda Ouyang discussing …

MoPub at Casual Connect: Understanding Rewarded Video

Posted July 11, 2016 by | Filed under: Events and Conferences

Attending Casual Connect USA in San Francisco next week? MoPub product expert Boris Logvinskiy will host a session discussing what publishers need to know about rewarded video from a product perspective. Directly following, MoPub’s Elain Szu will …


State of Supply Quality in Mobile Programmatic | Part III: Ad Blocking

In the third and final part of our three-part series on the state of supply quality in mobile programmatic, we explain the state of ad blocking and how it impacts the mobile advertising ecosystem. Check …


State of Supply Quality in Mobile Programmatic | Part II: Viewability

Posted June 30, 2016 by | Filed under: Demand Partner News, Homepage Feature, Industry Perspectives

We’re excited to continue our series on the state of supply quality in mobile programmatic. In Part I of our series, we focused on the state of mobile ad fraud. This week, we turn our attention …

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Miniclip doubles CPMs using playable ads

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interactive way for consumers to engage with an advertiser, …


State of Supply Quality in Mobile Programmatic | Part I: Fraud

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help marketers with more …

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MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq (@Forensiq), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across the more than 45,000 mobile apps and over 450 billion …

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Shapely fashion app drives 400% increase in app installs with video ads on MoPub

Posted June 1, 2016 by | Filed under: Case Studies, Demand Partner News

We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — a metric …


Three important questions about ad network mediation for publishers

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to help publishers drive more value from …