Three important questions about ad network mediation for publishers

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The Ad Network Insights Report is a new report that offers a data-driven insights to help publishers drive more value from their ad network partnerships.

Insights reflect MoPub platform trends based on MoPub internal data.

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Global mobile programmatic trends report Q1 2016

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

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The rise of premium programmatic with social and gaming publishers

Posted April 21, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

Premium programmatic is rapidly growing, and it’s making a particular impact in social and gaming verticals. At the close of 2015, we saw a strong uptick in performance metrics for inventory in these verticals. Let’s …

Best Practices for Excellence in Client Service: Five ways we make client service a priority

Posted April 7, 2016 by | Filed under: Best Practices, Customer Appreciation

Programmatic advertising can feel impersonal in nature; after all, it enables ad buying using technology rather than face-to-face negotiation. But it would be a mistake to think that companies that focus on programmatic, like MoPub, …

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Major automotive brand drives 150,000+ dealership visits in two months with native ads

Posted April 6, 2016 by | Filed under: Case Studies, Demand Partner News, Feature, Partner News

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand worked with …

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Twitter conversations: driving real impact for mobile apps

Posted March 18, 2016 by | Filed under: Best Practices, Industry Perspectives

This post is based on information originally shared by MoPub’s Head of Channel Partnerships, John Egan, during a keynote at the 4YFN venue at Mobile World Congress 2016 in Barcelona, and referenced during the Game …

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Ubisoft doubles user LTVs using rewarded video

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …

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Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

Partner success with OpenRTB 2.3

Posted February 10, 2016 by | Filed under: Best Practices, Case Studies, Demand Partner News

Since we released our OpenRTB 2.3 spec last November, we’ve seen partners excited to take advantage of great new features from MoPub, as well as gain efficiencies from the latest standards in the industry. Integrating …

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MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view

Posted January 28, 2016 by | Filed under: Case Studies, Feature, Homepage Feature

Today we’re happy to share the success of one of our valued publisher partners, MeetMe.  MeetMe is a highly rated social networking app for iOS and Android that connects users with similar interests from around …

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How far we have come: 2015 highlights

Posted January 14, 2016 by | Filed under: Company News

From record-breaking spend on in-app advertising to exciting new ad formats, 2015 was a year of milestones in mobile advertising. And at MoPub, we worked to bring our customers better performance, greater efficiency, and invest …