New Location Controls for Native Ads

Posted October 7, 2014 by | Filed under: Feature, Homepage Feature, Product Updates
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Find the perfect mix of content and ads for your app.

When we launched native ads last year, our goal was to extend our monetization capabilities to the emerging native format. Today, we’re announcing a set of features that make it easier to create and manage native ads on our platform.

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Introducing Mediation For Native Ad Networks

Posted June 24, 2014 by | Filed under: Product Updates, Publishers Feature

App publishers no longer have to commit to only one ad network for native ads. Over the last six months, we’ve seen increased adoption of the native ad format by mobile app publishers. Until now, …

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How To Work With Facebook Audience Network on MoPub

Posted April 30, 2014 by | Filed under: Company News, Product Updates

This morning, Facebook announced the launch of Facebook Audience Network (FAN), which connects Facebook advertisers to mobile app publishers. We are excited Facebook is taking this step to provide developers with an additional source of ad …

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Native Ads Now Available For All MoPub Publishers

Posted April 22, 2014 by | Filed under: Company News, Product Updates

A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known for. Last December, we started testing native ads with a small set …

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New Controls for Video Ads on Marketplace

Posted March 10, 2014 by | Filed under: Best Practices, Product Updates

Video ads offer a lucrative opportunity for publishers to improve their monetization.  Since we launched video ads last July on MoPub Marketplace, we’ve made some exciting new improvements, including the ability for you to now …

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Introducing Native Ads

Posted December 12, 2013 by | Filed under: Product Updates, Publishers Feature

Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers. Native ads offer an opportunity to monetize your …

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Introducing Forecasting for direct campaigns

Posted November 21, 2013 by | Filed under: Product Updates, Publishers Feature

We know that part of running an effective app monetization strategy is being able to plan for your business needs. The new Dashboard we launched earlier this year was part of our larger goal to provide …

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Mobile First 2013 Recap

Posted November 21, 2013 by | Filed under: Company News, Customer Appreciation, Events and Conferences

If you haven’t heard, our Mobile First conference occurred during ad:tech NY on November 5, 2013. Over 400 mobile industry executives attended our sold out show. Our agenda was packed with experts in the mobile …

Self Testing with MoPub SDK

Posted November 21, 2013 by | Filed under: Demand Partner News

MoPub Marketplace is excited to launch Self Testing (SimpleAds Demo) for our Demand partners. SimpleAds Demo is an iPhone and Android application that displays the three basic type of ads offered through MoPub – Banner …

New MoPub SDKs Available

Posted November 21, 2013 by | Filed under: Product Updates

We’ve made some important updates to the MoPub SDK this month including additional support for video ads. Updates include: iOS SDK v1.17 New custom event adapter for AdColony New custom event adapter for Vungle Other bug …

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Charlie Rose Interviews Jim Payne at MoPub’s Sold Out Mobile First!

Posted October 25, 2013 by | Filed under: Company News, Events and Conferences

Exciting Agenda Update:  Charlie Rose Interviews Jim Payne at Mobile First 2013!  Payne is the CEO and Co-Founder of MoPub, the leading mobile ad exchange. Last month, MoPub agreed to be acquired by Twitter, in …