Native Ads Now Available For All MoPub Publishers

Screen Shot 2014-04-22 at 8.23.07 AM

Native ads now available for all MoPub Publishers A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known for. Last December, we started testing native ads with a small set of publishers. Our goal was to understand how native ads would perform for advertisers and more importantly, how users would react to these ad formats in their mobile apps. Today, our exchange reaches over one billion iOS and Android users and serves more than 130B ad requests every month in standard banner formats. We think the opportunity of native advertising is significantly larger.

Read More »

Road Riot on Tango

Introducing Native Ads

Posted December 12, 2013 by | Filed under: Product Updates, Publishers Feature

Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers. Native ads offer an opportunity to monetize your …

forecasting1

Introducing Forecasting for direct campaigns

Posted November 21, 2013 by | Filed under: Product Updates, Publishers Feature

We know that part of running an effective app monetization strategy is being able to plan for your business needs. The new Dashboard we launched earlier this year was part of our larger goal to provide …

Screen Shot 2013-08-16 at 10.15.37 AM

Mobile First 2013 Recap

Posted November 21, 2013 by | Filed under: Company News, Customer Appreciation, Events and Conferences

If you haven’t heard, our Mobile First conference occurred during ad:tech NY on November 5, 2013. Over 400 mobile industry executives attended our sold out show. Our agenda was packed with experts in the mobile …

Self Testing with MoPub SDK

Posted November 21, 2013 by | Filed under: Demand Partner News

MoPub Marketplace is excited to launch Self Testing (SimpleAds Demo) for our Demand partners. SimpleAds Demo is an iPhone and Android application that displays the three basic type of ads offered through MoPub – Banner …

New MoPub SDKs Available

Posted November 21, 2013 by | Filed under: Product Updates

We’ve made some important updates to the MoPub SDK this month including additional support for video ads. Updates include: iOS SDK v1.17 New custom event adapter for AdColony New custom event adapter for Vungle Other bug …

Screen Shot 2013-08-16 at 10.15.37 AM

Charlie Rose Interviews Jim Payne at MoPub’s Sold Out Mobile First!

Posted October 25, 2013 by | Filed under: Company News, Events and Conferences

Exciting Agenda Update:  Charlie Rose Interviews Jim Payne at Mobile First 2013!  Payne is the CEO and Co-Founder of MoPub, the leading mobile ad exchange. Last month, MoPub agreed to be acquired by Twitter, in …

MoPub Quarterly Advertising Insights – Q3 2013

We are excited to share with you our latest Mobile Advertising Insights Report for Q3 2013. The MoPub Quarterly Advertising Insights Report provides market data and insights on the trends of programmatic buying in mobile …

More video and rich media ad support on MoPub Marketplace

Posted September 18, 2013 by | Filed under: Demand Partner News, Homepage Feature, Product Updates

We are delighted to launch additional support for video and rich media ad formats on MoPub Marketplace this month – both available today as part of the updated MoPub openRTB 2.1 Spec for our Demand …

Technical_Specifications-432x3002

New MoPub SDK with iOS7 support

Posted September 13, 2013 by | Filed under: iOS News, Product Updates

We’ve made some important updates to the MoPub SDK including support for the iOS7 Gold Master, which we have been eagerly anticipating (see our iOS7 post).

MoPub + Twitter

Posted September 9, 2013 by | Filed under: Company News

Three years ago, Bryan, Nafis and I launched MoPub with a mission: to enable great content by powering advertising for the world’s mobile publishers. We had a firm belief that programmatic buying and a strong …