Case Study: theScore

theScore App

MoPub wouldn’t nearly be what we are without the amazing partnerships we have with publishers and developers. Today, we are pleased to feature an publisher on our platform, theScore. Based in Toronto, Canada, theScore’s mission is to provide a full digital service to sports fans, delivering a personalized user experience across all major mobile platforms through mobile apps and website. Users are provided with a comprehensive, customizable service that dispenses real-time sports news, scores, fantasy information and alerts, alongside compelling, relevant content that allows for seamless social sharing by users.

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MoPub at Mobile Media Upfront – NYC

Posted May 15, 2013 by | Filed under: Company News, Events and Conferences

Internet Week is upon us and that means lots of fantastic conferences and events. We are thrilled to be sponsoring Mobile Media Upfront on Monday, May 20th at New World Stages (340 W 50th St, New …

Reduce Integration Time with Bundled SDKs

Posted May 14, 2013 by | Filed under: Android News, Best Practices, iOS News, Product Updates

A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as easy as possible. …

MoPub Reports: Get the data you need easily and accurately

If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this data, however, can turn …

MoPub now DFP Certified

MoPub is excited to announce that we are a certified DFP Premium partner. Publishers who use DFP Premium to serve their mobile inventory can access MoPub Marketplace demand through our live API integration. We know …

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Case Study: Resignation Media (theCHIVE)

Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE. Resignation Media is family owned and …

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Turn joins MoPub Marketplace

Posted April 30, 2013 by | Filed under: Company News, Mobile Web News

MoPub, the largest mobile RTB supply, is excited to announce our integration with cloud marketing platform, Turn. Turn delivers real-time insights that transforms the way leading advertising agencies and marketers make decisions. Turn works with the …

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Interstitials: What you could be missing

If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials offer a …

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MoPub welcomes Brad Stein as VP of Ops and Finance

Posted April 25, 2013 by | Filed under: Company News, Team Updates

It is with much enthusiasm that we introduce Brad Stein, our most recent addition to MoPub’s executive team. He joins us as VP of Finance and Operations in our San Francisco office. In this role, …

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New ad serving features: Day Part Targeting and more

Posted April 22, 2013 by | Filed under: Best Practices, Homepage Feature, Product Updates

We’ve recently enhanced our core ad serving capabilities with a few new features to give you more flexibility and control over when ads are shown and their duration for all your line items – from …

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Q1 Ends with Mobile Ad Demand Momentum that Surpasses Q4 and Sets Up Significant Growth in Q2

Posted April 18, 2013 by | Filed under: MoPub Marketplace Reports

MoPub Releases 2013 Q1 Findings in The Mobile Advertising Marketplace Report; Mobile Ad Spending in Q1 Surpassed Q4 2012 Spending Highlights include dramatic growth in demand momentum, higher CPM premiums for iOS and iPad and …