MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view

Posted January 28, 2016 by | Filed under: Case Studies, Feature, Homepage Feature

In order to drive up MeetMe's revenue, MoPub's customer service team carefully evaluated MeetMe’s needs and suggested a solution that gives users more time to engage with each ad impression -- known as the singleton ad view.

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How far we have come: 2015 highlights

Posted January 14, 2016 by | Filed under: Company News

From record-breaking spend on in-app advertising to exciting new ad formats, 2015 was a year of milestones in mobile advertising. And at MoPub, we worked to bring our customers better performance, greater efficiency, and invest …


Mobile app viewability: the opportunity to be seen

It’s a new year, but that doesn’t mean the contents of last year are no longer with us! In fact, one of the most talked-about topics in 2015 will be an area of focus for …

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Maximize your holiday marketing: Q4 doesn’t end on Dec. 25

Posted December 17, 2015 by | Filed under: Best Practices, Feature, Industry Perspectives

Everyone knows that the Q4 holiday season is a busy time for marketers—but the focus is often solely on the shopping that occurs before the December holidays. Savvy mobile marketers should take into account that …

How MoPub is making high quality supply a priority

Posted December 10, 2015 by | Filed under: Demand Partner News, Feature, Industry Perspectives

Supply quality is one of the most impactful and important aspects of mobile programmatic advertising. It’s a broad category; high performing supply, “premium” supply, ad blocking, suspicious publisher activity, and viewability are all prevalent in …

A platform that scales with your growth

Posted November 25, 2015 by | Filed under: Best Practices, Feature, Industry Perspectives

“I like to say that timing, perseverance and 10 years of really hard work will eventually make you look like an overnight success.” – Biz Stone What strategic and technical considerations do publishers need to think …

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Introducing native video ads beta

Posted November 20, 2015 by | Filed under: Industry Perspectives, Product Updates, Publishers Feature

Since we first introduced native ads, we’ve seen great adoption of this format by app publishers and advertisers alike. In our latest Mobile Programmatic Trends Report, we also saw impressive 165% year-over-year growth in video …


Mobile Programmatic Trends Report: The uncharted inventory opportunity

We’re pleased to publish the latest Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. The report reflects data from …

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Enhancements to MoPub data and reporting

Posted November 17, 2015 by | Filed under: Company News, Product Updates

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monitor your business’s …


Brand marketers, your audience is here

Posted November 12, 2015 by | Filed under: Company News, Demand Partner News

The audience that brand advertisers want to reach is here: on mobile. Consumers love mobile: there are now more mobile devices (7.5 billion) than people (7.2 billion) in the world [1]. And, people engage with …

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Today, we’re delighted to release our OpenRTB 2.3 spec, which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newest spec from the IAB is most notable for its support …