Twitter Audience Platform: What it means for publishers

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Today, Twitter announced the Twitter Audience Platform: a simple and effective way for Twitter advertisers to reach audiences both on Twitter and in the thousands of apps that work with MoPub. Along with global expansion, the Audience Platform enables Twitter advertisers to buy publisher inventory on MoPub Marketplace with Twitter controls, targeting, and reporting capabilities.

What this means for publishers is that MoPub Marketplace now provides unique access to advertising dollars including exclusive social ad budgets, creatives, and high quality campaigns from Twitter advertisers. This addition to MoPub Marketplace is a critical part of our mission to offer publishers the single best platform for mobile monetization. It reinforces our goal to create the most premium, competitive and liquid exchange for mobile ads by connecting publishers to the highest value advertising sources.

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