Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

Announcing the release of MoPub’s publisher reporting API

Posted November 7, 2016 by | Filed under: Feature, Homepage Feature, Product Updates, Publishers Feature

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is essential to monitoring and optimizing your monetization strategy. …

Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

Publisher Tips for Maximum Monetization in Q4

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during Q4, especially around the …

Customize the MoPub SDK for only the formats you use

Posted September 15, 2016 by | Filed under: Feature, Homepage Feature, Publishers Feature

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the …

From apps to riches: making it big as a small developer

Posted August 25, 2016 by | Filed under: Publishers Feature

Here at MoPub, we have the privilege of helping app developers of all sizes build successful monetization strategies. We work with many of the largest publishers in the business — but we also work with …

Choosing the right ad formats for your app

Posted August 9, 2016 by | Filed under: Best Practices, Case Studies, Publishers Feature

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it comes to …

Miniclip doubles CPMs using playable ads

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interactive way for consumers to engage with an advertiser, …

Three important questions about ad network mediation for publishers

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to help publishers drive more value from …

Ubisoft doubles user LTVs using rewarded video

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …