MoPub Blog / Publishers

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more

Announcing the release of MoPub’s publisher reporting API

Monday, November 07, 2016 | by: Elain Szu

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is ... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly... read more

Publisher Tips for Maximum Monetization in Q4

Thursday, September 29, 2016 | by: Vincent Pagnard-Jourdan

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile program... read more

Customize the MoPub SDK for only the formats you use

Thursday, September 15, 2016 | by: Elena Elfimova

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audien... read more

From apps to riches: making it big as a small developer

Thursday, August 25, 2016 | by: Julia Martin

Here at MoPub, we have the privilege of helping app developers of all sizes build successful monetization strategies. We work with many of the largest publishers in the business — but we also... read more

Choosing the right ad formats for your app

Tuesday, August 09, 2016 | by: Elena Elfimova

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement... read more

Miniclip doubles CPMs using playable ads

Wednesday, June 29, 2016 | by: Elain Szu

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interac... read more

Three important questions about ad network mediation for publishers

Tuesday, May 24, 2016 | by: Elena Elfimova

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to... read more

Ubisoft doubles user LTVs using rewarded video

Thursday, March 17, 2016 | by: Elain Szu

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishe... read more

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