Mobile advertising done right
For mobile publishers, MoPub is the only “one-stop shop” ad server designed to manage all your app monetization needs. MoPub’s three-pronged platform means that you can choose how you monetize through direct sold ads, ad networks, and our real-time bidding system, MoPub Marketplace. Designed for unmatched control over and transparency into how ads are performing on your app, MoPub’s platform makes sure that you’re maximizing your ad revenue potential — without sacrificing your user experience. And, since MoPub was founded by app developers, for app developers, our single, open-source SDK is easy to integrate and our platform scales to serve billions of ads every month.
Analytics and Control
MoPub shows you more details about your advertising performance, letting you know which campaigns are performing best and giving you real-time controls to maximize your revenue. Gain insight into ad network optimization and take command of direct sold ad campaigns.
Access More Revenue Sources
MoPub lets you serve ads from all of the major mobile ad networks, run direct sold ad campaigns and access new sources of demand with MoPub Marketplace. Control in real-time whether you want to show banner ads, full-screen interstitials, or rich media and video ads.
Easier Ad Integration
Integrate the MoPub library into your app and control all of the ad networks without complicated SDK integrations. The library is open source so that you can see exactly what is going on and build ads into your app with the smallest footprint.
Handle Merchandising
Drive more downloads of your own apps by running cross-promotions of your apps and measuring impressions, clicks and installs to drive traffic from one app to another. MoPub can also handle tracking and reporting of virtual goods.
Multiple platforms
MoPub fully supports iPhone, iPad and Android apps, as well as mobile web for all HTML5 browsers.
Mobile ad sizes
Supports any ad size including banners and full-screen ads on phones and tablets. MoPub supports custom ad sizes as well to give you more control over the user experience.
Mobile ad formats
Supports all major ad formats, including static images, full HTML5 ads, ORMMArich media ads and video ads.
Analytics and reporting
Track impressions, clicks, revenue, active users and more for all of your ad spots across all geos. Run and schedule detailed reports for advertisers.
Campaign management
Set start and stop dates, budgeting, frequency caps, user targeting. MoPub reports pacing during campaigns and final performance on completion.
Automatic optimization
MoPub will optimize ad networks for you to maximize clicks and revenue. See details about which ad networks are performing and manually override when needed.