Privacy – Ad Serving
When we serve a text ad on a MoPub site or app or on the sites or apps of our partners, those ads may be served based on a variety of factors, including: your recent search or content activity, the language we believe you prefer when performing such activity, and standard log information, including cookie information, IP address, browser/device type, device operating system or platform, unique device identifier and the date and time of your request.
When we serve text and display ads on certain MoPub services and MoPub partner sites and apps, those ads may be served based on a variety of factors including: the content, domain, and language of the page or app where the ad is displayed; and the standard log information described above. To serve ads that are relevant and tailored to your interests, we may use information about your activity on MoPub partner sites and apps or MoPub services that use the MoPub system. Some of these sites, apps and services also may use non-personally identifying information, such as demographic data, to provide relevant advertising. Our MoPub partners and MoPub services may display ads from both MoPub advertisers and other third-party ad serving companies, including other ad networks, provided they comply with MoPub’s third-party ad serving requirements.
The MoPub Cookie
MoPub uses the MoPub cookie on MoPub partner sites and apps and certain MoPub services to help advertisers and publishers serve and manage ads across the web. When you use an app and view or click on an ad served through these apps, we may generate the MoPub cookie and associate it with your device.
You may view and manage your advertising preferences or opt out of the generation of the MoPub cookie at any time, as described below.
How we use the MoPub cookie information
We use the advertising cookie information collected on MoPub partner sites and apps and certain MoPub sites and apps to:
- Enable the following ad serving features:
- Frequency Capping: Prevents users from seeing the same ad over and over again;
- View-Through Conversions: Provides insight to advertisers on how many people who were exposed to an ad, didn’t click, but subsequently visited the advertiser’s website;
- Interest-Based Advertising: Allows advertisers (including MoPub) to serve ads to users on MoPub partner apps and certain MoPub apps and services based on online activity and interests associated with the MoPub cookie and to serve subsequent ads to you after you leave that advertiser’s website.
- Audit, research, and analyze the data in order to maintain, protect, and improve our services;
- Ensure that our ad-serving technologies function properly; and
- Develop new services.
The advertising cookie information described above is provided to advertisers and publishers who use our advertising services. In addition, MoPub or our advertising and publishing customers may use web beacons in conjunction with the MoPub cookie to collect information about your exposure to a particular advertisement.
MoPub will not combine MoPub cookie information from MoPub partner apps or MoPub services that use the MoPub cookie with:
- your personally-identifying information without your opt-in consent; or
Managing your ads preferences
MoPub strives to provide you with relevant and useful advertising. Based on activity on our MoPub partner sites and apps and MoPub services that use the MoPub cookie, we may associate the cookie with relevant interest categories. MoPub then uses these categories to show interest-based ads on these sites and apps. MoPub will not associate sensitive interest categories with the MoPub cookie (such as those based on race, religion, sexual orientation, health, or sensitive financial categories) and will not use these categories when showing you interest-based ads.
MoPub also uses a cookie to measure advertising performance for advertisers who have opted-in to conversion tracking on MoPub and its MoPub partners. The conversion tracking cookie is generated when a user clicks on an ad delivered by MoPub where the advertiser has opted-in to tracking. These cookies expire within 30 days and are not personally-identifiable. If this cookie has not yet expired when the user visits certain pages of the advertiser’s website, MoPub and the advertiser will be able to tell that the user clicked the ad and proceeded to that page. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites and apps.
How we use the conversion cookie information
We use the information collected by the conversion cookie to provide aggregate conversion stats to advertisers who have opted-in to conversion tracking. Advertisers are able to see the total number of users who have clicked on their ad and proceeded to a page tagged with a conversion tracking tag, but they do not have access to personally identifying information.
Privacy policies of other advertisers and publishers
If you have any questions about this policy, please feel free to contact us online.
Updated: September 29, 2010