MoPub Privacy Policy

Last updated: July 16, 2014

Overview

MoPub, Inc. is a wholly owned subsidiary of Twitter, Inc. that provides advertising technology services (the “MoPub Services” or “Services”). Our Services allow publishers of mobile applications (“apps”) and websites to show ads on their sites and apps, and advertisers to reach audiences that may be interested in their products or services. This Privacy Policy explains how MoPub collects and uses information about visitors to MoPub’s websites, publisher and advertiser customers that use the MoPub Services (collectively, “MoPub Customers”), and end users of apps and sites that use the MoPub Services.

Section 1 describes how MoPub collects and uses information from end users in providing the MoPub Services; Section 2 describes how MoPub collects and uses information about MoPub Customers and the information MoPub collects when an individual uses the MoPub website; and Section 3 contains information about our privacy practices that apply to both the information we collect from end users through the MoPub Services and the information we collect from MoPub Customers and users of our website.

Section 1: End User Information

The Information We Collect

When you interact with a website or app that uses the MoPub Services, we may collect information about your device and the ads you view or click. The MoPub Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time. The information we collect includes, but is not limited to:

  • Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the MoPub Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).
  • Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.
  • The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the MoPub Services.
  • Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.
  • Information MoPub Customers have collected and share with MoPub about your activity in their sites and apps, including the content you view or searches you made, the language you prefer, or non-personally identifying demographic, to help make the ads served to you more relevant.

How We Use the Information We Collect

We use the information we collect to provide and improve MoPub Services, including for the following purposes:

  • Serving ads: Allowing publishers to offer advertising inventory in their mobile apps and websites, and advertisers to bid on and fill that inventory.
  • Ad Reporting and Conversions: Reporting to advertisers the number of users who were exposed to their ads as well as number of users who clicked on their ads or visited their website, and reporting to publishers information about how many ads were shown on their properties and how many of those ads were clicked on.
  • Frequency Capping: Preventing users from seeing the same ad too many times.
  • Fraud Detection and Prevention: Identifying invalid clicks (or ad queries) and protecting MoPub and MoPub Customers from fraudulent behavior.
  • Interest-Based Advertising: Allowing MoPub and MoPub Customers to infer interests and serve ads to users based on their app and website activity and inferred interests.
  • Geo-Targeting: Where permitted by the user’s device, allowing MoPub and MoPub Customers to serve ads based on a user’s location.
  • Providing and Improving Our Services: Auditing, researching, and analyzing data in order to maintain, protect, and improve our Services and develop new services, and to ensure that our technologies function properly.

MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent.

How We Share the Information We Collect

We share the information we collect to provide and improve MoPub Services, as follows:

  • We share with advertiser customers information that our publisher customers direct us to share with them so that they can decide whether to bid on ad inventory or serve an advertisement and choose the best ad for that device. MoPub Customers are obligated to use the information they receive in compliance with applicable laws and regulations.
  • We share aggregate information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps.
  • We share information, which does not identify you personally, within our corporate family subject to confidentiality obligations consistent with this Privacy Policy.
  • We share information as described in Section 3 of this privacy policy.

Choices

Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, MoPub will not use information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. MoPub requires its advertising customers to honor opt-out preferences expressed using these controls.

Privacy Practices of MoPub Customers

MoPub requires MoPub Customers to comply with all applicable laws and regulations and to provide end users with notice of the collection of data for advertising purposes as outlined in this Privacy Policy. We encourage all users to review the privacy policies of sites and apps they visit for information about those sites’ and apps’ data collection and use practices.

Children

MoPub does not permit the MoPub Service to be used to collect information from apps directed to children for purposes of creating interest-based profiles or serving ads based on users’ inferred interests. MoPub may collect information from apps directed to children for other purposes, such as serving advertisements based on contextual information, like the the content or type of the application (for example, serving an ad for a video game to a gaming app).

Section 2: Data Collected from MoPub Customers and on MoPub’s Website

Personal Information

To become a MoPub Customer, you may be asked to provide certain personal information, including your name, email address, physical address, phone number, and company name. You also may be asked to provide personal information in certain fields on this website. Registration information is used to provide the MoPub Services and to send promotional information about the MoPub Services. For example, when you sign up for an email newsletter or alerts about our products and Services, MoPub will use your email address to deliver the newsletter or alerts requested. To opt out of any newsletter, please follow the unsubscribe instructions in that email.

Web Log Information

When you visit our websites, our servers automatically record certain information in our log files. This web log information includes your IP address, browser type, operating system, the referring web page, pages visited, and cookie information. Like many websites, we use web log information, along with cookies, pixels, and similar technologies, to operate our websites, better understand how they are used, resolve technical problems, and enhance your experience on our sites.

Cookies are small files that websites place on your computer as you browse the web. A pixel is a small amount of code on a web page and is often used in connection with cookies. Most web browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some sites may not function properly if you disable cookies.

Information Sharing and Disclosure

We may disclose information about MoPub Customers when necessary to provide the MoPub Services to them. We may also share information within our corporate family and as described in Section 3 of this privacy policy.

Section 3: General Information

Information Sharing and Disclosure

We engage service providers to perform functions and provide services to us in the United States and abroad. We may share the information we collect with such service providers subject to confidentiality obligations consistent with this Privacy Policy, and on the condition that the third parties use your information only on our behalf and pursuant to our instructions.

Notwithstanding anything to the contrary in this Privacy Policy, we may disclose information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect MoPub’s rights or property.

We will share information when we have your consent to do so.

Information Collected by Others

Please be advised that we do not control and are not responsible for the privacy practices of any third party, including, but not limited to, MoPub Customers and any website or service that links to or from our website or the MoPub Services. We require MoPub Customers to maintain a privacy policy that fully and accurately discloses their data collection practices, but we cannot control the actions of MoPub Customers, so please be sure to review the privacy policies of any websites and applications that you may use. This site may contain links to other sites. MoPub is not responsible for the privacy practices or content of these other sites. When you leave our site or view a portion of a third party’s site through our site, we encourage you to read the privacy policies of each such site. This Privacy Policy applies solely to information collected by MoPub.

Confidentiality and Security

MoPub has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction.

Changes to This Privacy Policy

We may amend this privacy policy from time to time. If we make a change to this policy that, in our sole discretion, is material, we will notify you by posting notice of these changes on our website home page and in this Privacy Policy.

Changes in Corporate Structure

In the event that MoPub is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity.

Consent to Data Processing

When using any of the MoPub Services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Irrespective of which country you reside in or supply information from, you authorize MoPub to use your information in the United States and any other country where MoPub operates.

 

EU Safe Harbor Framework

MoPub, Inc. complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification, please visit theU.S. Department of Commerce website.

Contact Us

If you have any questions about this policy, please feel free to contact us at mopubprivacy@twitter.com.