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With data from the world's largest real-time exchange for mobile, MoPub Marketplace, and our other ad serving capabilities, you can stay up to speed on the latest in mobile advertising inventory and spend patterns. Check out our quarterly Mobile Advertising Marketplace Reports, publisher case studies, and the latest analysis of recent industry trends below.
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Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year
Aug 29 – Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States. Fifty million kids and their families are participating in the so-called Back to School … Read more