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Platform

MoPub is the world’s leading ad server for mobile application publishers, designed to drive more ad revenue through a single solution. We offer a comprehensive monetization platform that combines ad serving, ad network mediation and a real-time bidding exchange into one, easy-to-use platform.

Our platform is trusted by thousands of the most sophisticated publishers in mobile. We serve billions of ads every day to Android and iOS app users globally.

Learn more about the key features and benefits of MoPub below:

Ad Serving

Ad Serving

MoPub is a full featured ad serving platform, optimized for the needs of the mobile publisher. Prioritize with orders and line items, integer priority levels, CPM/CPC/CPA budgeting, frequency caps and more. Our SDK supports banners, interstitial and native ad formats.

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Ad Network Mediation

Work with your preferred ad network partners to optimize fill and generate more revenue from your inventory. Eliminate unnecessary SDKs from your app through server-to-server integrations and manage your network waterfall in an easy-to-use interface.

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MoPub Marketplace

MoPub Marketplace

The MoPub real-time bidding exchange connects you to thousands of advertisers in a competitive auction without additional integrations. Increase eCPM with full control over price floors and auction rules. Review ads that run through the platform to maintain a high-quality user experience.

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Revenue_Visibility

Dashboard

See your entire monetization strategy on a single screen. The dashboard offers a single, comprehensive view of all your app revenue data — including ad networks, MoPub Marketplace, and direct campaigns. Compare how your ad sources are performing to develop actionable insights that help grow your advertising business.

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