MoPub Marketplace Insight Reports
Download MoPub’s Mobile Advertising Marketplace Reports for insights on the latest mobile advertising trends. As the leading real-time exchange for mobile, our data reflects market trends that you can use to guide your business decisions and market analysis.
From trends in mobile advertising spend from our demand partners and first-party advertisers, you’ll get insights into pricing, performance, and popularity by operating system, device, ad sizes, app category, and more.
Three mobile themes we consistently see in the market are: Consumers are rapidly adopting smartphone and tablets for Internet access outside of the workplace, Mobile apps are an increasing share of time spent on mobile, as they provide the best experience for consumers and marketers alike, Advertisers are leveraging programmatic buying mobile faster than they did in desktop.
The MoPub Quarterly Advertising Insights Report provides market data and insights on the trends of programmatic buying in mobile advertising. Our conclusions and measurements are based on all of the auctions that we have conducted from October 2011 to present.
At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users’ mobile behavior and adoption of higher impact ad units sets up continued momentum in Q2 2013. For the full analysis, download the report.
Advertising seasons kicks into high gear in Q4 with over 50% gains in eCPMs. Holiday click-through rates for iOS and Android remain high even after the New Year holiday. The iPad overtakes the iPhone as the most popular device among advertising sources and social networking and sports apps dominate in popularity. For the full analysis, download the report.
Real-time bidding picks up speed with 162% increase in winning auctions. Health and fitness apps gain popularity among bidders, while Android and iOS eCPMs converge. The iPhone remains the most popular device among bidders. Publishers providing keyword info receive at least 1.4x higher eCPMs. For the full analysis, download the report.
Advertiser demand for RTB rises 300% in the first half of 2012. Apple’s iOS commands a premium over Android eCPMs, but Android steals share in popularity. Social networking demonstrates greatest growth and publishers are increasingly providing demographic and keyword data via real-time bidding. For the full analysis, download the report.
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