MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
Latest news, product updates, events, & more
Don't miss MoPub's Eirini Polydora discussing programmatic trends onstage at Programmatic Punch.
What's going on with rewarded video today? Non-gaming brands contribute a larger share of voice than gaming advertisers on MoPub. Playables are one of the most innovative formats in the rewarded space and are growing aggressively. LATAM and APAC regions have shown tremendous growth and is expected to grow further for rewarded ad formats.The highest yield for a rewarded video publisher is delivered when real-time bidding (RTB) demand is enabled alongside network demand. With the adoption of Advanced Bidding, we expect publishers’ yield to improve significantly as it allows demand partners to bid on unique users that they were unable to reach previously due to legacy waterfall setup. read more
We’re excited to share more about what we’ve done to the fully redesigned line item detail page in an effort to streamline publishers’ inventory management and ad monetization experience. As part of this change, publishers have access to new tools and workflows, such as the new creative review tool, which will help users save time and work more efficiently in their MoPub account. read more