MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 130 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
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What’s trending in the world of mobile programmatic? Twitter’s MoPub team operates a leading mobile programmatic ad exchange reaching mobile users in more than 55,000 apps worldwide. This gives us access to unique insights into mobile advertising trends that can help inform 2020 plans for marketers and agencies. In early Q1, our team of exchange experts conducted their quarterly review of advertiser activity on our exchange, and we've summarized five key takeaways below for advertisers doing their 2020 planning. read more
Mobile programmatic advertising is an investment, but one that is well worth the time and effort given the scale and performance it can provide app marketers. In Part II of Episode 1 of MoPub’s Thought Exchange Video series, we dive even deeper into the topic with three top mobile marketers read more