MoPub has updated its Privacy Policy, effective May 25, 2018.

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub powers your high-growth revenue strategy.

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Case Study

Ubisoft doubles user LTVs using MoPub's rewarded video solution.

Advanced Bidding

Publishers, learn how MoPub's answer to header bidding for mobile apps can maximize your revenue.

What's new

Latest news, product updates, events, & more

App Promotion Summit

Thursday, June 28, 2018 New York

The App Promotion Summit is heading to New York City again. This leading app marketing event brings together developers, media companies, app studios, brands and agencies from across the mobile marketing landscape for an insightful and fun event with excellent networking opportunities.

Using native ads to lower UA costs

Thursday, May 03, 2018

Native ads on MoPub Marketplace enable marketers to connect with users by leveraging native content elements to tell a product’s story. Recently, our DSP partner Appreciate leveraged native ads to attract high quality users for eCommerce advertisers, driving decreased user acquisition costs as well as success across other key performance metrics. Learn more in our new case study. read more

How one social media influencer is building a mobile apps empire

Wednesday, May 02, 2018

When high school senior Josiah Jenkins released his first video on Vine in 2013 (a silly compilation of clips he put together featuring himself and a couple friends), he had no idea it would become the first stepping stone toward his amazingly successful journey in social media, digital marketing, and eventually, mobile app publishing. Learn more in our latest Publisher Spotlight video. read more

Ready to maximize your mobile revenue?