The leading monetization platform for mobile app publishers and developers.

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub powers your high-growth revenue strategy.

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Case Study

Ubisoft doubles user LTVs using MoPub's rewarded video solution.

Supply Quality

For Ubimo, MoPub’s exchange leads in inventory quality. The mobile DSP partnered with Forensiq to test in-app supply quality.

What's new

Latest news, product updates, events, & more

AppDays

Wednesday, November 15, 2017 Paris

Don't miss MoPub's Vincent Pagnard-Jourdan speaking about mobile app monetization trends and how you can plan for success in 2018.

Mobile app bidding and the next horizon of the waterfall

Friday, September 22, 2017

While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant mainstay with mobile app publishers. There are technical and operational nuances that must be addressed to ensure success for mobile app publishers and their monetization partners. The conversation about how bidding comes to life for mobile apps must be different. read more

iOS 11 and Android Oreo compatibility

Wednesday, September 20, 2017

Concerned about new operating system releases? Good news: The recently released MoPub SDK (v4.16 on iOS and v4.16.1 on Android) is fully compatible with the latest iOS 11 and Android Oreo. read more

Ready to maximize your mobile revenue?