MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
Latest news, product updates, events, & more
The App Promotion Summit is heading to New York City again. This leading app marketing event brings together developers, media companies, app studios, brands and agencies from across the mobile marketing landscape for an insightful and fun event with excellent networking opportunities.
We’re excited to share the second episode of MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting important monetization strategies for apps, it’s also about sharing the stories of the people who make those apps successful. There are many different paths to success in the app world, and we’re delighted to be able to hear the stories of some of the best in the business. read more
At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more