The leading monetization platform for mobile app publishers and developers.

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub powers your high-growth revenue strategy.

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Case Study

Ubisoft doubles user LTVs using MoPub's rewarded video solution.

Supply Quality

For Ubimo, MoPub’s exchange leads in inventory quality. The mobile DSP partnered with Forensiq to test in-app supply quality.

What's new

Latest news, product updates, events, & more

Game Developers Conference

Monday, March 19, 2018 San Francisco

Join us at GDC.

Partner Spotlight: Brand safety insights from Grapeshot’s Ryan McBride

Monday, December 04, 2017

In this edition of our Partner Spotlight series, Grapeshot's Ryan McBride discusses what brand safety means today, trends in advertisers' brand safety needs, differences on mobile vs. desktop, and more. read more

With MoPub native video ads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%

Tuesday, November 21, 2017

To find their audience, music streaming app Pandora worked with Artsai (a technology optimization partner of four years) and industry-leading agency 3Q Digital for a mobile native video campaign on MoPub Marketplace. Pandora and Artsai both benefited from the user-friendly, unobtrusive experience of native video ads as well as MoPub's scale, and were able to achieve a 40% reduction in re-engagement costs. Learn more in this new case study. read more

Ready to maximize your mobile revenue?