MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
Latest news, product updates, events, & more
The App Promotion Summit is heading to New York City again. This leading app marketing event brings together developers, media companies, app studios, brands and agencies from across the mobile marketing landscape for an insightful and fun event with excellent networking opportunities.
Just as it’s important to have the right technology and platform to make this a reality, active participation from all parties of the ecosystem is also crucial. Today we are excited to announce that we are working with Facebook Audience Network, AdColony, AppLovin, and TapJoy to accelerate the evolution of Advanced Bidding. More partners are expected to participate in Advanced Bidding throughout 2018 and beyond. read more
We’re making an important policy update to the way that we count all ad impressions. On July 2, 2018, MoPub will be unifying the way we measure impressions for all ad formats to align with the Media Rating Council (MRC) guidelines for ad impression definition. With this change, MoPub will only count a non-interstitial ad impression when at least 1 pixel of an ad appears on the device screen. read more