MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
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Don't miss MoPub's Vincent Pagnard-Jourdan speaking about mobile app monetization trends and how you can plan for success in 2018.
Popular Japanese app Norikae Annai found success using MoPub’s flexible, full-platform monetization solution — including 20-40% higher eCPMs. Case study available in English, Japanese, and Korean. read more
Monetization for utility app publishers comes with unique challenges. Unlike many other verticals, utility app users come with a specific intention to complete what is most likely a singular task or action. Users are not looking for progression as they would in games, or to consume content as they would in news or social apps. While frequency and retention may be high for utility apps, session lengths are often short so it’s important to be thoughtful about monetization. To help utility app publishers grow their ad revenue, we’ve compiled best practices and recommendations based on formats and strategies that we’ve found to be the most successful. read more