MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
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Meet the MoPub team at the White Nights business conference for the games industry.
The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more
Casual and hyper-casual gaming is hot right now — these types of apps are consistently at the top of the app stores. As we’ve discussed previously, there are several key features that make MoPub the monetization platform of choice for these types of gaming apps. Here we’ll take a look at the evolution of the in-app advertising economy and how it’s shaping the gaming ecosystem. read more