MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

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Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

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Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

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Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

Chief Business Development Officer of Digitalchemy Nicole Lee talks about working with MoPub - Mopub

MoPub powers your high-growth revenue strategy.

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Blog

Learn why leading casual and hyper-casual gaming developers choose MoPub to power their monetization.

Advanced Bidding

Publishers, learn how MoPub's answer to header bidding for mobile apps can maximize your revenue.

What's new

Latest news, product updates, events, & more

GDC

Monday, March 18, 2019 San Francisco

The MoPub team will be at Game Developers Conference; we hope to see you there!

5 keys to monetization success for (hyper) casual game developers

Monday, December 10, 2018

Casual and hyper-casual gaming apps have become incredibly popular with users — and highly successful from a monetization standpoint. Learn how top gaming app developers are using ad monetization to drive high revenue, and why MoPub is the platform of choice for so many game developers. read more

Why MoPub is taking a stance on accurate impression tracking

Monday, December 03, 2018

Tracking impressions across creative formats accurately and consistently enables advertisers to optimize their budgets and measure the success of their campaigns more effectively. However, not all mobile monetization platforms or ad serving tools today measure in-app impressions consistently across formats, which in some cases creates reporting and billing discrepancies in the mobile industry. Learn why MoPub decided to become an early adopter of the MRC's measurement guidelines and what we've seen as a result. read more

Ready to maximize your mobile revenue?