The leading monetization platform for mobile app publishers and developers.

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub powers your high-growth revenue strategy.

Featured resources


Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Case Study

Ubisoft doubles user LTVs using MoPub's rewarded video solution.

Supply Quality

For Ubimo, MoPub’s exchange leads in inventory quality. The mobile DSP partnered with Forensiq to test in-app supply quality.

What's new

Latest news, product updates, events, & more


Wednesday, November 15, 2017 Paris

Don't miss MoPub's Vincent Pagnard-Jourdan speaking about mobile app monetization trends and how you can plan for success in 2018.

Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution

Monday, September 18, 2017

Popular Japanese app Norikae Annai found success using MoPub’s flexible, full-platform monetization solution — including 20-40% higher eCPMs. Case study available in English, Japanese, and Korean. read more

Monetization tips for utility app publishers

Tuesday, September 05, 2017

Monetization for utility app publishers comes with unique challenges. Unlike many other verticals, utility app users come with a specific intention to complete what is most likely a singular task or action. Users are not looking for progression as they would in games, or to consume content as they would in news or social apps. While frequency and retention may be high for utility apps, session lengths are often short so it’s important to be thoughtful about monetization. To help utility app publishers grow their ad revenue, we’ve compiled best practices and recommendations based on formats and strategies that we’ve found to be the most successful. read more

Ready to maximize your mobile revenue?