MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

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Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

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Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

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Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub’s platform powers your monetization

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Blog

Learn why leading casual and hyper-casual gaming developers choose MoPub to power their monetization.

Advanced Bidding

Publishers, learn how MoPub's answer to header bidding for mobile apps can maximize your revenue.

What's new

Latest news, product updates, events, & more

Programmatic Punch

Monday, December 02, 2019 London

The Drum’s Programmatic Punch is designed to help you duck and dive to ensure you exploit the opportunities of this new age, as opposed to succumbing to its threats. The event aims to serve as a wake-up call about the revolution this industry is going through.

Targeting at scale with curated in-app inventory

Monday, November 11, 2019

The ability to curate programmatic ad inventory, in the form of private marketplaces (PMPs), whitelists, or Inventory Packages (deal IDs), is an important decision factor for many brands and their agencies. We recently rolled out 18 new Inventory Packages to help brands target consumers’ favorite apps, as ranked by mobile data and analytics platform App Annie, as well as our most viewable ad inventory, as measured by our industry-leading ad verification partner, Integral Ad Science (IAS). read more

Bringing programmatic in-house: Insights from the experts

Monday, November 11, 2019

The concept of bringing programmatic in-house is a hot topic for many mobile marketers. MoPub recently sat down with Yonatan Ellert, Director of Growth at DraftKings and Cole Morris, Growth Marketing Analyst at Root Insurance to discuss their perspectives on this subject. Below is an interview summary. read more

Ready to maximize your mobile revenue?