MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

None

MoPub powers your high-growth revenue strategy.

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Case Study

Ubisoft doubles user LTVs using MoPub's rewarded video solution.

Advanced Bidding

Publishers, learn how MoPub's answer to header bidding for mobile apps can maximize your revenue.

What's new

Latest news, product updates, events, & more

Programmatic Punch

Monday, December 03, 2018 London

Don't miss MoPub's Eirini Polydora discussing programmatic trends onstage at Programmatic Punch.

How header bidding is moving into apps

Tuesday, October 16, 2018

Most premium publishers who sell inventory programmatically rely on a tactic called header bidding, which allows them to simultaneously offer inventory to all of their ad exchanges before making calls to their ad servers. While header bidding has steadily gained adoption on the open web, it has been slower to gain popularity among app publishers. Because there is not an actual header within apps, the phrase “mobile header bidding” is a misnomer, which is why industry insiders instead call this practice “mobile bidding,” “advanced bidding” or “unified auction.” Casie Jordan, director of professional services at Twitter-owned mobile ad tech company MoPub, spoke with eMarketer’s Ross Benes about how header bidding is moving into apps. read more

Publisher Spotlight: The Weather Channel

Thursday, September 27, 2018

In this edition of our Spotlight series, we interview Randi Stipes, Head, Consumer & Ad Sales Marketing at Watson Media and Weather, makers of The Weather Channel app. Hear why The Weather Channel decided to redesign their top app, what role machine learning plays in the experience, and The Weather Channel's tips for other publishers. read more

Ready to maximize your mobile revenue?