MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.
MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.
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Don't miss MoPub's Vincent Pagnard-Jourdan speaking about mobile app monetization trends and how you can plan for success in 2018.
While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant mainstay with mobile app publishers. There are technical and operational nuances that must be addressed to ensure success for mobile app publishers and their monetization partners. The conversation about how bidding comes to life for mobile apps must be different. read more