The leading monetization platform for mobile app publishers and developers.

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub powers your high-growth revenue strategy.

Featured resources

Case Study

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

Case Study

Ubisoft doubles user LTVs using MoPub's rewarded video solution.

Case Study

Uplike exceeds revenue goals and preserves user experience with MoPub native ads.

What's new

Latest news, product updates, events, & more

Programmatic I/O

Wednesday, October 25, 2017 New York

Don't miss Adexchanger's Programmatic I/O conference, featuring a presentation by MoPub's Casie Jordan.

Rewarded video ads drive performance for social casino advertiser

Wednesday, August 09, 2017

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale. Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. read more

Succeed with rewarded video, part 2: Rewarded video in non-gaming apps

Tuesday, August 08, 2017

While gaming apps have been the quickest to embrace rewarded video, these ads can actually be a great monetization option for apps in almost any vertical. Many leading gaming publishers have turned to rewarded video ads as a successful option for monetizing their apps while maintaining — and even enhancing — a great experience for their app users. Mobile app publishers in other verticals who don’t consider rewarded video ads for monetization may be missing out on a major opportunity. read more

Ready to maximize your mobile revenue?