MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.

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Competition that maximizes ad revenue

MoPub connects mobile publishers with the demand that matters. Over 180 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.

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Flexible network mediation

With our free and flexible mediation solution, mobile publishers can work with the partners of their choice. Our flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals.

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Powerful controls, insights, and expertise

MoPub’s robust ad serving tools, interface, and analytics provide the control, transparency, and flexibility developers need to power their revenue strategies. Our world-class service drives results at each step.

MoPub’s platform powers your monetization

Featured resources

Viewability

Viewability matters for mobile app publishers. Learn why MoPub works with Integral Ad Science and Moat to enable viewability measurement.

Blog

Learn why leading casual and hyper-casual gaming developers choose MoPub to power their monetization.

Advanced Bidding

Publishers, learn how MoPub's answer to header bidding for mobile apps can maximize your revenue.

What's new

Latest news, product updates, events, & more

Tokyo Gameshow

Thursday, September 12, 2019 Tokyo

Join the MoPub team at Tokyo Gameshow 2019.

How to get ahead with header bidding

Monday, August 05, 2019

At MoPub — and across the adtech industry — there’s constant talk about header bidding and mobile in-app bidding. Not quite up to speed on this topic, or unsure what you need to know? Read on for an overview of how header bidding developed, its transition into the mobile app space, and why it’s valuable today for both publishers and advertisers. read more

Mobile marketer best practices: Programmatic expectations

Wednesday, July 24, 2019

Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Though not always immediate, in-app programmatic (and behavioral targeting in general) are long term investments for an organization that, if nurtured, will become a vital part of any marketing stack to drive bottomline revenue growth. Don't miss these tips. read more

Ready to maximize your mobile revenue?