MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry... read more

Partner Spotlight: Match Group's James Peng

Tuesday, November 29, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, an... read more

Buyers: For Holiday Success, Be Sure to Diversify

Monday, November 28, 2016 | by: Kira Roytburg

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week,... read more

Announcing the release of MoPub’s publisher reporting API

Monday, November 07, 2016 | by: Elain Szu

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is ... read more

MoPub at Programmatic I/O: Native Ads Best Practices

Thursday, November 03, 2016 | by: Natalie Breitbach

MoPub’s Director of Professional Services, Casie Attardi , took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practi... read more

Publisher Partner Spotlight: Miniclip’s Pieter Kooyman

Wednesday, October 26, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, an... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly... read more

MoPub at Casual Connect Tel Aviv: Ads & In-App Purchase

Tuesday, October 18, 2016 | by: Kristiina Kansen

Attending Casual Connect Tel Aviv ? MoPub’s Managing Director, Twitter UK, Noam Yasour , will host a session discussing why and how mobile app publish... read more

Partner Spotlight: Cadreon’s Krish Sailam

Tuesday, October 04, 2016 | by: Natalie Breitbach

Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, an... read more

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