Breaking down programmatic, Episode 1: Demystifying the DSP (Part II)

Tuesday, January 14, 2020 | by: Julia Martin

Mobile programmatic advertising is an investment, but one that is well worth the time and effort given the scale and performance it can provide app marketers. In Part II of Episode 1 of MoPub’s Thought Exchange Video series, we dive even deeper into the topic with three top mobile marketers read more

SundayToz reaps the rewards of MoPub’s full-stack platform

Monday, January 06, 2020 | by: Boram Ku

SundayToz is a social and mobile gaming developer based in Korea, known for casual puzzle games. Originally operating on an in-app purchase (IAP) only model, SundayToz chose to add in-app advertising (IAA) to their business model. Looking to increase return on investment, SundayToz made the switch to MoPub’s 
 full-platform solution and experienced 
positive results. read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.