Viewability matters: The value for mobile publishers

Tuesday, September 26, 2017 | by: Meridith Miller

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more

Announcing viewability measurement on MoPub

Thursday, August 31, 2017 | by: Meridith Miller

Today, we’re excited to announce the global launch of the MoPub SDK with viewability support from Integral Ad Science (IAS) and Moat, two of the leading independent measurement providers. With this release, any publisher who updates to our latest SDK will now be able to offer buyers in-app inventory that’s measurable for viewability (as well as any of the other metrics that IAS and Moat offer). read more

Previewing viewability: the value for mobile publishers

Tuesday, April 04, 2017 | by: Meridith Miller

MoPub is scaling access to viewable inventory in 2017 and is calling on our publisher partners to join us. As we approach our public launch, we wanted to take a moment to convey the work that has gone into this with Integral Ad Science (IAS) and Moat, and the value that we believe publishers will see from adopting this viewability solution. read more

MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap... read more

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

Thursday, June 16, 2016 | by: Meridith Miller

We are pleased to announce our partnership with Forensiq ( @Forensiq ), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across t... read more

Mobile app viewability: the opportunity to be seen

Tuesday, January 05, 2016 | by: Meridith Miller

It’s a new year, but that doesn’t mean the contents of last year are no longer with us! In fact, one of the most talked-about topics in 2015 will be an area of focus for MoPub in 2016, and that... read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.