Cracking the code on in-app programmatic: 3 best practices for publishers and buyers

Monday, November 06, 2017 | by: Natalie Breitbach

Half of all digital media usage time in the U.S. is now spent in mobile apps. That’s a staggering percentage, and one that digital buyers and sellers certainly can’t ignore. MoPub’s Director of Professional Services, Casie Jordan, recently took the stage at AdExchanger’s Programmatic I/O conference in New York City to share three key best practices for mobile app programmatic advertising for both buyers and sellers; read on for highlights, and catch the full video of Casie’s session. read more

#MeasurementMixer at dmexco 2017

Friday, September 29, 2017 | by: Natalie Breitbach

MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more

Timehop adds revenue stream with MoPub rewarded video

Tuesday, September 19, 2017 | by: Natalie Breitbach

In order to keep the app free for users, Timehop uses ads to monetize. They recently integrated rewarded video ads through MoPub with the goal of increasing ads revenue while also providing a positive user experience. Learn more in this new case study. read more

Building sustainable mobile revenue: Insights from SEGA at Casual Connect USA

Tuesday, August 29, 2017 | by: Natalie Breitbach

SEGA CMO Mike Evans joined MoPub’s Anand Ramesh (Head of Publisher Partnerships, Americas) to discuss how mobile publishers can build sustainable revenue models at Casual Connect USA. Every publisher who’s building a gaming app has the opportunity to tap into the huge advertising budgets flowing into mobile games — but of course, not everyone will earn the same piece of the pie. What should app publishers focus on to build revenue that can sustain and grow their businesses? read more

Partner Spotlight: CrossTarget’s Jay Yang on programmatic advertising in South Korea

Thursday, July 13, 2017 | by: Natalie Breitbach

Jay Yang provides perspective on the mobile programmatic market in South Korea, the effectiveness of native ads, advice for publishers, and more. read more

Partner Spotlight: Jampp’s Joff Hamilton-Dick on prioritizing programmatic, marketer misconceptions, and more

Monday, June 19, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more in a quick Q... read more

Dynalyst finds native ads success in Japan with MoPub

Monday, May 15, 2017 | by: Natalie Breitbach

Dynalyst worked with MoPub to reach gaming apps users in Japan with native ads. Learn more in our new case study. read more

MoPub @ Mobile World Congress

Monday, February 13, 2017 | by: Natalie Breitbach

The MoPub team will be heading to Barcelona soon for #MWC17, and we’re excited to meet many of our partners and new contacts! Here's where you can find us. read more

MoPub @ Mobile Growth Summit SF

Thursday, January 26, 2017 | by: Natalie Breitbach

The MoPub team will be attending Mobile Growth Summit in San Francisco next week, and we’d love to see you there! Catch us at our booth, and don’t miss the MoPub team at these sessions: ... read more

Partner Spotlight: 5 questions for comScore's Mike Shaw

Wednesday, January 25, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

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