Demand Newsletter April 2016Our goal is to provide our demand partners with a monthly update on everything you need to know about what's happening at MoPub and in the mobile programmatic industry. [article title="PRODUCT SUCCESS STORIES" image="https://www.mopub.com/wp-content/uploads/2016/03/product-updates-square.png"] New case study: Native ads success for major auto brand A major automotive brand recently worked with Adelphic, one of our valued demand partners, to run native ads on MoPub. The goal? Driving a targeted consumer audience to local dealerships. The results? The campaign reached consumers on more than 21.8 million unique devices and drove over 150,000 dealership visits in just two months. Get the case study here. [/article]
PMP Opportunities: PoliticalLooking to reach audiences for political campaigns? Private marketplaces (PMPs) can help bring more advertiser spend through your platform by providing exclusive access to high value inventory at guaranteed prices. This month we focus on PMP opportunities that can help you connect with audiences for political campaigns through gaming and utility apps, which span all demographics and enable you to reach any type of voter (by age, party, etc.) across apps like these. Big Duck Games Flow Free® is a simple yet addictive puzzle game. Connect matching colors with pipe to create a Flow®. Pair all colors, and cover the entire board to solve each puzzle in Flow Free. But watch out, pipes will break if they cross or overlap! Free play through hundreds of levels, or race against the clock in Time Trial mode. Flow Free gameplay ranges from simple and relaxed, to challenging and frenetic, and everywhere in between. How you play is up to you. Puzzle Social Come get your daily crossword fix - 100% FREE. Join 4 Million+ players who exercise their brains every day with a dose of Daily Celebrity Crossword, the first daily puzzle written for today’s world. Digitalchemy At Digitalchemy, we create intuitive, elegant calculators that make your life simpler. With some of the highest ratings in the Appstore, we are proud to bring you our audience of highly engaged users, in a setting that is 100% family friendly. Interested in setting up a PMP? Reach out to your account manager or firstname.lastname@example.org!
Are you buying native ads yet?If you haven't started buying native ads, consider doing so. Here's why:
- Engage people in-app. Demand partners have achieved phenomenal results using native. One DSP recently increased CTR by 129% and conversion rate by 384% using native ads; major brands are also seeing great results, as detailed in our latest case study.
- Reach people at scale. The number of apps with native ad inventory increased 8X in 2015 on MoPub Marketplace.
- Minimize customization. With standardized native ad technology, advertisers can submit a single set of native ad attributes that can be automatically re-assembled to match the look and feel of apps on MoPub Marketplace for a more seamless user experience.
- Transparency. The latest transition of our demand partners to MoPub OpenRTB 2.3 enables additional optimization capabilities by providing greater transparency around the sequence of ad
- Get started. If you're not running native ads currently, contact your account team to learn more about our lightweight certification process and getting started with buying native on MoPub Marketplace!
[article title="Partner Spotlight: 6 Questions for Aarki CEO Sid Bhatt" image="https://www.mopub.com/wp-content/uploads/2016/04/sid-bhatt-aarki.png" anchor="spotlight"] What trends do you see in Mobile Programmatic? As mobile programmatic continues to mature, we expect a shift toward ROI as the primary KPI for app marketing. Together with this shift, advertisers would be able to gain more information about users in a privacy-friendly way and leverage these insights for user targeting. In terms of ad format, they are likely to turn to native and video ads, which are already growing in popularity due to their effectiveness. Having better targeting capabilities and choosing the most effective ad format would enable advertisers to drive campaign performance toward stronger ROI. What’s your favorite MoPub product? MoPub Marketplace - it is the largest real-time bidding (RTB) exchange in the industry and provides access to one of the best quality mobile inventory. The platform is very intuitive, making it easy to maintain control and transparency over the RTB process. What’s the biggest misconception in the market right now? Many people have the misconception that more relevant user-targeted ads equate to less privacy for users. This is not always the case. There is a way to deliver relevant ads to users without compromising their privacy. With advanced targeting, advertisers can now gain valuable insights about users and leverage these insights to drive ad relevance without overstepping their bounds. Crystal ball: what will we be talking about in the next 6-12 months? In the near future, we should see the rise of rewarded video. More advertisers will talk about it and employ it -- because it is proving out to be a strong and effective channel for mobile app marketing. Inventory differentiation is another topic we are likely to be talking about. Advertisers would be able to differentiate inventory through publishers based on campaign objectives, whether they are trying to optimize for app installs or brand awareness. What’s one thing you wish you could tell mobile app publishers? User segmentation of supply can be a win-win for both publishers and users. Segmentation will enable better matching of demand to user preferences, creating better user experiences. In turn, publishers should see an increase in demand. How has Aarki solved mobile programmatic for advertisers using MoPub? Aarki takes advantage of MoPub’s robust marketplace to find the mobile inventory that best matches our clients' campaign objectives. The variety and quality of inventory on MoPub allows us to implement media optimization, which enables us to deliver stronger campaign performance no matter what our clients' KPI. From Sid: Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. [/article]
New & Featured AppsWe've got some great new inventory on MoPub Marketplace! For more details about these opportunities, please reach out to your account team. New to MoPub Marketplace:
Upcoming eventsWe'd love to see you! Here are a few upcoming industry events that the MoPub team will be at:
- Mobile Apps Unlocked - Las Vegas, May 4-5
- CES Asia - Shanghai, May 11-13
- Acceleration 2016 - New York, May 19 (catch MoPub's Janae McDonough speaking at this event!)
- Mobile World Congress - Shanghai, June 29-July 1
Programmatic shouldn't mean impersonal. As the ad tech space becomes increasingly competitive, client service is more important than ever for all companies. MoPub's Kate Herbert shares 5 best practices for client service in the digital age (plus a few entertaining stories). Best, The MoPub Team Updated: April 2016