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MoPub Resources

All MoPub educational resources are below. Use the filters to find what you’re looking for.

Looking for MoPub product documentation? You’ll find that here.

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How MoPub Marketplace Works

MoPub's leading RTB exchange works to maximize your revenue.

Optime Case Study

Optime Software increases eCPM by 15%.

Lotum Case Study

LOTUM grows daily ad revenue by 42%.

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Playbooks Industry education

Drive More Mobile Advertising Revenue

All the ways MoPub can help you monetize, from direct ad serving to network mediation to our real-time exchange.

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Product one-sheets

Interstitial Ads - For Demand Partners

Information for demand partners about interstitial, or fullscreen, ads on MoPub.

TheChive Case Study

Resignation Media grows mobile ad revenue to 50% of total ad revenue.

Pixelinlove Case Study

Pixelinlove chooses MoPub for creative controls.

Halfbrick Case Study

Halfbrick's mobile ad revenue grows from $98K to $227K.

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The MoPub SDK (Chinese)

Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.

FEO Media Case Study

FEO Media triples revenue within a month with RTB.

Uplike Case Study: Native Ads

Uplike exceeds revenue goals with MoPub native ads.

TheScore Case Study

TheScore chooses MoPub to power direct ad serving on its award winning sports app.

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Product one-sheets

Native Ads - For Publishers

Information for publishers about native ads on MoPub.

Paltalk Case Study

Paltalk quadruples daily ad revenue with MoPub.

AticoD Case Study

AticoD grows revenue by 117% in 14 days with MoPub.

Case studies

SeatGeek Case Study: Native Ads

SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7%

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Product one-sheets

Native Ads - For Demand Partners

Information for demand partners about native ads on MoPub.

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Case studies

Adelphic Case Study: Native Ads

Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.

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Product one-sheets

Native Video Ads - For Publishers

Information for publishers about native video ads on MoPub.

Ubisoft Case Study: Rewarded Video

Ubisoft doubles user LTVs across several apps using rewarded video.

MeetMe Case Study: Singleton Ad View

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

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Product one-sheets

Protect Your User Experience

Understand how MoPub protects your user experience, and the steps you can take to help.

J2 Interactive Case Study

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.

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Product one-sheets Playbooks

Drive More Mobile Advertising Revenue / 提高移动广告收入

MoPub 通过大型实时竞价交易中心——MoPub Marketplace 交易市场,将开发者与直客广告源、广告网络和顶尖 DSP 连接在一起,并提供满足和超越移动盈利目标所需的世界级工具及服务,为移动应用提供领先的变现平台。

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The MoPub SDK

Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.

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Product one-sheets

How MoPub Marketplace Works (Chinese)

MoPub's leading RTB exchange works to maximize your revenue.

Ubisoft Case Study: Rewarded Video (Chinese)

Ubisoft doubles user LTVs across several apps using rewarded video.

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Case studies

Adelphic Case Study: Native Ads (Chinese)

Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.

MeetMe Case Study: Singleton Ad View (Chinese)

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

J2 Interactive Case Study (Chinese)

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.

Miniclip Case Study: Playables

Miniclip doubles eCPMs through the playables ad format.

Case studies

Shapely Case Study: Video

Shapley drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub

Case studies

Shapely Case Study: Video (Chinese)

Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub.

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Whitepapers / Reports Industry education

Understanding SDKs

Information about SDKs for mobile app developers.

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Whitepapers / Reports Industry education

Understanding Ad Networks

How do ad networks work, and how do they differ from exchanges? Here's what you need to know.

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Whitepapers / Reports Industry education

Understanding Ad Exchanges

Understand how ad exchanges work and how they differ from ad networks.

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Whitepapers / Reports Industry education

Evolution of Mobile Apps

Learn how mobile apps evolved and their place in the digital ecosystem today.

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Whitepapers / Reports Industry education

Mobile KPIs

Understand what KPIs matter most on mobile for both app publishers and advertisers.

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Whitepapers / Reports Playbooks Industry education

Why Mobile Programmatic?

A marketer's guide to understanding the benefits of mobile in-app programmatic advertising.

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Product one-sheets

MoPub for Publishers

An overview of how MoPub helps mobile app publishers maximize their revenue.

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Product one-sheets

MoPub for Demand Partners

An overview of how MoPub helps DSPs and advertisers reach their audiences in mobile apps.

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Product one-sheets

Video on MoPub

An overview for demand partners of MoPub's video ad options, including VAST, MRAID, opt-in video, and native video.

Skout Case Study

Skout chooses MoPub to power a more sophisticated monetization strategy, increasing revenue and eCPM by 50%.

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Product one-sheets

Network Mediation

Understand how network mediation works on MoPub.

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Product one-sheets

MRAID Video

For demand partners: MRAID (Mobile Rich Media Ad Interface Definitions) is a framework for mobile advertisers that allows rich media ad creatives to run across all compliant devices and applications. Learn more about this ad format.

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Product one-sheets

Native Video

For demand partners: Native videos are in-feed ads designed to match the look and feel of the actual content within the app. Learn more about this ad format.

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Product one-sheets

Opt-in Video

For demand partners: Opt-in video, or rewarded video, is a non-skippable, 30 second ad which users choose to watch in exchange for in-app rewards. Learn more about this ad format.

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Product one-sheets

VAST Video

For demand partners: VAST (Video Ad Serving Template) is a specification set by the IAB to standardize communication between ad servers and video players. Learn more about this ad format.

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MoPub & adsquare

MoPub and adsquare, a neutral mobile data exchange, have partnered to provide DSPs mobile-first audience targeting on the MoPub Marketplace.

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Product one-sheets Playbooks Industry education

10 Tips for User Acquisition

10 ways to keep your user acquisition campaigns fresh.

9GAG Case Study

Learn how 9GAG has succeeded with native ads.

360 Mobile Security Case Study

See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace.

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Case studies

Dynalyst case study

Dynalyst finds native ads success in Japan with MoPub.

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Case studies

Dynalyst case study (Japanese)

Dynalyst finds native ads success in Japan with MoPub.

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Case studies

Supply quality case study

For Ubimo, MoPub’s exchange leads in inventory quality. The mobile DSP partnered with Forensiq to test in-app supply quality.

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Why Viewability?

As a mobile publisher, viewability measurement matters. Understand the considerations.

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Case studies

Aarki case study: Rewarded video

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.

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Utility Apps Best Practices

Best practices to address the unique challenges that come with monetization for utility app publishers.

Jorudan Norikae Annai case study

Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.

Jorudan Norikae Annai case study (Japanese)

Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.

Jorudan Norikae Annai case study (Korean)

Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.

Timehop case study: Rewarded video

Timehop integrated rewarded video ads through MoPub with the goal of increasing ads revenue while also providing a positive user experience.

Alarmy case study

Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.

Alarmy case study (Japanese)

Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.

Alarmy case study (Korean)

Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.

Clipbox case study

Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.

Clipbox case study (Japanese)

Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.

Clipbox case study (Korean)

Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.

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How MoPub Marketplace Works (Japanese)

MoPub's leading RTB exchange works to maximize your revenue.

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Case studies

Pandora & Artsai case study: Native video

Pandora and Artsai partnered to reduce re-engagement costs by 40% using native video ads on MoPub.

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Video Technical Best Practices

Technical best practices for mobile video ad campaigns.

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Video Creative Best Practices

Creative best practices for advertisers to maximize success with video ads.

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Product one-sheets

Advanced Bidding

We believe that today’s waterfall doesn’t always maximize revenue per impression and that bidding for inventory in real time is better for publishers and advertisers. Learn how our Advanced Bidding solution works.

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Case studies

Inventory Packages case study

Using MoPub Inventory Packages, a major international e-commerce brand drove traffic that resulted in increased purchases.

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Product one-sheets

MoPub Auto CPM

Auto CPM is a part of MoPub’s broader Dynamic Optimization effort in helping mobile publishers maximize revenue and optimize workflow by automating the task of updating network CPMs in the ads waterfall — a tedious and highly resource- intensive endeavor.

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Product one-sheets

MoPub Advanced Bidding 1-sheet (buyers)

Learn about what MoPub Advanced Bidding means to you as a buyer.

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MoPub for Publishers & Demand Partners

An overview of MoPub's offerings for supply and demand partners.

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Product one-sheets

MoPub Advanced Bidding 1-sheet (publishers)

Learn about what MoPub Advanced Bidding means to you as a publisher.

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MoPub Native Preview Tool

Learn the simple steps for using MoPub's Native Preview Tool, designed to help demand partners and advertisers visualize native ad campaigns.

360 Mobile Security Case Study (Chinese) / 360 手机卫士国际版

See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace. 案例分析: 凭借 MoPub Marketplace 增加程序 化原生广告收入

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Case studies

Aarki case study: Inventory Packages

Learn how Aarki drove a 15% increase in install rate and 30% increase in ROI using Inventory Packages.

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Product one-sheets

MoPub Auto CPM (Chinese) / 什么是 MoPub 
Auto CPM?

Auto CPM 是 MoPub 动态优化方案里的其中一个项目。通过自动更新广告瀑布流里的网络 CPM,我们希望能更有效地帮助开发者提高收益以及减少单调乏味且耗费资源的优化工作流程。

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MoPub Advanced Bidding 1-sheeter / MoPub 高级竞价

MoPub 高级竞价: 为移动应用生态系统带来头部竞价的优势

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MoPub for Publishers / 针对移动发布 商和应用程序开发人员

MoPub - 针对移动发布 商和应用程序开发人员

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Product one-sheets

MoPub for Marketers

Learn how MoPub helps marketers reach their mobile audiences.

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Case studies

Appreciate case study: Native ads

DSP Appreciate used native ads on MoPub to lower user acquisition costs for eCommerce marketers.

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Product one-sheets

MoPub Inventory Packages

Inventory packages are collections of apps or ad units that share the same criteria, allowing buyers to seamlessly discover and target their audience.

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Product one-sheets

MoPub 
Auto CPMとは

Auto CPMはMoPubにおける広域のダイナミックな最適化への取り組みの1つで、時間とリソースを多く必要とする広告のウォーターフォールにおいてネットワークCPM更新タスクを自動化でき、モバイルパブリッシャーの収益拡大、ワークフロー の効率化に役立ちます。

Easybrain case study

Learn how Easybrain took success to the next level using MoPub’s enterprise-grade platform, including a 30% uplift in ARPDAU.

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Playbooks

Mobile Marketer Best Practices: Ad formats

Mobile programmatic marketers, learn more about your ad formats options and steps to success, including the importance of testing and optimizing.

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Impression-level revenue data

Granular and accurate impression-level data is crucial to mobile in-app publishers. Learn about MoPub's solution, including the analytics and attribution partners we worked with to ensure proper ingestion of MoPub data.

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Publisher IVT best practices

Best practices for publishers when detecting and preventing invalid traffic (IVT.)

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MoPub Advanced Bidding アドバンストビディング

MoPub Advanced Bidding / MoPubアドバンストビディング: ヘッダービディングのメリットをモバイルアプリのエコシステムにもたらします

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노출 수준 수익 데이터 (ILRD) 로 보다 현명한 의사결정 진행

세부적이고 정확한 노출 수준 데이터는 수익 창출 모델에 관계없이 모바일 앱 퍼블리셔에게 매우 중요한 자료입니다. 광고 및 인앱 구매를 통해 수익을 창출하는 퍼블리셔는 새로운 사용자에게 접근하고 이를 유지하기 위해 유료 사용자를 찾는 것에 의존하는 경우가 많습니다. 결과적으로, 신규 사용자를 유치하는데 드는 비용과 신규 사용자로부터 창출되는 수익을 모두 파악할 필요가 있습니다.

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利用展示级别的收益数据做出 更明智的决策

对于移动应用开发者而言,不管您采用任何变现模式,获取精细且准确的展示级别数据至关重要。通过广告和/或应用内购买来获利的开发者,通常依靠付费用户获取来触及和留存新用户。因此,他们需要了解每个新用户的获取成本和他们带来的收益。

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インプレッションレベルの収益データを活用し、よりスマートな意思決定を

正確で精度の高いインプレッションレベルのデータは、収益化モデルを問わず、モバイルアプリパブリッシャーにとって非常に重要なものです。広告やアプリ内課金で収益を得る多くのパブリッシャーはペイド流入を使って新規ユーザーを獲得し継続させています。 そのため、新規ユーザーの獲得コストと収益のどちらも理解しておく必要があります。

Uken Games case study

Uken Games switched from their previous monetization platform to MoPub and saw success in three particular areas: performance, client support, and innovation.

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MoPub AutoCPM (Korean) / MoPub Auto CPM 은 무엇인가요?

Auto CPM은 MoPub의 광범위하고도 역동적인 최적화 작업의일환으로, 지루하고 시간이 많이 드는 광고 워터폴의 네트워크 CPM을 자동으로 업데이트하여 모바일 퍼블리셔가 수익을 극대화하고 작업 흐름을 최적화하도록 도와줍니다.

Case studies

GSN Games Case Study

Over the course of a three-week test in Q2 2019, GSN Games saw a 13% increase in average revenue per daily active user (ARPDAU) on Solitaire TriPeaks using MoPub's Advanced Bidding solution.

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Whitepapers / Reports Playbooks Industry education

Mobile marketer best practices: Programmatic expectations

Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Be sure to follow these tips.

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Playbooks

Maximizing your mediation: Top tips for evaluating a monetization solution

As a gaming app developer with specific needs, what are the different elements you need to take into consideration when picking a monetization platform? Should you look for a gaming-specific solution? Key takeaways are below.

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Product one-sheets

How MoPub Marketplace Works (Korean)

MoPub's leading RTB exchange works to maximize your revenue.

GSN Games Case Study (Korean)

Over the course of a three-week test in Q2 2019, GSN Games saw a 13% increase in average revenue per daily active user (ARPDAU) on Solitaire TriPeaks using MoPub's Advanced Bidding solution.

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Whitepapers / Reports

Advanced Bidding Whitepaper (Korean)

Test results are in: The promise of mobile app bidding has become a reality. Get the details behind real publisher results and accurate A/B testing methodology in this whitepaper.

Case studies

GSN Games Case Study (Japanese)

Over the course of a three-week test in Q2 2019, GSN Games saw a 13% increase in average revenue per daily active user (ARPDAU) on Solitaire TriPeaks using MoPub's Advanced Bidding solution.

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Whitepapers / Reports

Advanced Bidding Whitepaper (Portuguese)

Test results are in: The promise of mobile app bidding has become a reality. Get the details behind real publisher results and accurate A/B testing methodology in this whitepaper.

Case studies

GSN Games Case Study (Chinese)

Over the course of a three-week test in Q2 2019, GSN Games saw a 13% increase in average revenue per daily active user (ARPDAU) on Solitaire TriPeaks using MoPub's Advanced Bidding solution.

Success and scale with native ads

Criteo, the advertising platform for the open internet, partnered with MoPub to bring native ad formats to their advertisers via mobile in-app RTB.

Case studies

Case study: Advanced Bidding is a hit for Audiomack

Audiomack leverages a hybrid combination of in-app subscription and advertising to monetize the mobile app. Thanks in part to MoPub’s Advanced Bidding solution and unique native demand, Audiomack has been able to provide a free platform for new and emerging artists to reach their audience at scale.

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Whitepapers / Reports

Advanced Bidding Whitepaper (Spanish)

Test results are in: The promise of mobile app bidding has become a reality. Get the details behind real publisher results and accurate A/B testing methodology in this whitepaper.

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MoPub Traffic Quality 1-sheet

Invalid impressions and clicks are prohibited on MoPub’s ad exchange. Our publisher policies require that impressions and clicks on ads must be the result of legitimate human user activity. In order to help us ensure that participants comply with this policy, we have invested in a comprehensive, multi-step solution for preserving traffic quality across our exchange.

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MoPub’s publisher UI dashboard

Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard. We’re excited to announce the completely revamped MoPub publisher UI dashboard, available in beta to all of our publishers.

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MoPub’s publisher UI dashboard (Korean)

Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard. We’re excited to announce the completely revamped MoPub publisher UI dashboard, available in beta to all of our publishers.

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Product one-sheets

MoPub’s publisher UI dashboard (Japanese)

Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard. We’re excited to announce the completely revamped MoPub publisher UI dashboard, available in beta to all of our publishers.

Case studies

Moloco wins big with MoPub inventory, formats and high user quality

Moloco, a mobile adtech company that unlocks the value of data through advertising, was looking to partner with an exchange that could help improve video performance and help drive the acquisition of high quality users. Since partnering with MoPub, Moloco has found success around video inventory volume, versatility of ad formats, and high user quality.

Looking for more? Check out the MoPub Blog for the latest updates.