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MoPub Resources

All MoPub educational resources are below. Use the filters to find what you’re looking for.

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Product one-sheets

How MoPub Marketplace Works

MoPub's leading RTB exchange works to maximize your revenue.

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Case studies

Optime Case Study

Optime Software increases eCPM by 15%.

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Case studies

Lotum Case Study

LOTUM grows daily ad revenue by 42%.

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Product one-sheets

Drive More Mobile Advertising Revenue

All the ways MoPub can help you monetize, from direct ad serving to network mediation to our real-time exchange.

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Product one-sheets

Interstitial Ads - For Demand Partners

Information for demand partners about interstitial, or fullscreen, ads on MoPub.

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Case studies

TheChive Case Study

Resignation Media grows mobile ad revenue to 50% of total ad revenue.

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Case studies

Pixelinlove Case Study

Pixelinlove chooses MoPub for creative controls.

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Case studies

Halfbrick Case Study

Halfbrick's mobile ad revenue grows from $98K to $227K.

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Product one-sheets

The MoPub SDK (Chinese)

Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.

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Case studies

FEO Media Case Study

FEO Media triples revenue within a month with RTB.

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Case studies

Uplike Case Study: Native Ads

Uplike exceeds revenue goals with MoPub native ads.

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Case studies

TheScore Case Study

TheScore chooses MoPub to power direct ad serving on its award winning sports app.

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Product one-sheets

Native Ads - For Publishers

Information for publishers about native ads on MoPub.

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Case studies

Paltalk Case Study

Paltalk quadruples daily ad revenue with MoPub.

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Case studies

AticoD Case Study

AticoD grows revenue by 117% in 14 days with MoPub.

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Case studies

SeatGeek Case Study: Native Ads

SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7%

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Product one-sheets

Native Ads - For Demand Partners

Information for demand partners about native ads on MoPub.

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Case studies

Adelphic Case Study: Native Ads

Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.

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Product one-sheets

Native Video Ads - For Publishers

Information for publishers about native video ads on MoPub.

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Case studies

Ubisoft Case Study: Rewarded Video

Ubisoft doubles user LTVs across several apps using rewarded video.

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Case studies

MeetMe Case Study: Singleton Ad View

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

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Product one-sheets

Protect Your User Experience

Understand how MoPub protects your user experience, and the steps you can take to help.

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Case studies

J2 Interactive Case Study

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.

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Product one-sheets

Drive More Mobile Advertising Revenue / 提高移动广告收入

MoPub 通过大型实时竞价交易中心——MoPub Marketplace 交易市场,将开发者与直客广告源、广告网络和顶尖 DSP 连接在一起,并提供满足和超越移动盈利目标所需的世界级工具及服务,为移动应用提供领先的变现平台。

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Product one-sheets

The MoPub SDK

Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.

Mopub marketplace stats - Mopub
Product one-sheets

How MoPub Marketplace Works (Chinese)

MoPub's leading RTB exchange works to maximize your revenue.

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Case studies

Ubisoft Case Study: Rewarded Video (Chinese)

Ubisoft doubles user LTVs across several apps using rewarded video.

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Case studies

Adelphic Case Study: Native Ads (Chinese)

Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.

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Case studies

MeetMe Case Study: Singleton Ad View (Chinese)

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

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Case studies

J2 Interactive Case Study (Chinese)

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.

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Case studies

Miniclip Case Study: Playables

Miniclip doubles eCPMs through the playables ad format.

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Product one-sheets

MoPub & Forensiq Partnership

MoPub has partnered with Forensiq, an industry-leading platform for ad fraud detection, to elevate supply quality.

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Case studies

Shapely Case Study: Video

Shapley drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub

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Case studies

Shapely Case Study: Video (Chinese)

Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub.

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Whitepapers / Reports Industry education

Understanding SDKs

Information about SDKs for mobile app developers.

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Whitepapers / Reports Industry education

Understanding Ad Networks

How do ad networks work, and how do they differ from exchanges? Here's what you need to know.

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Whitepapers / Reports Industry education

Understanding Ad Exchanges

Understand how ad exchanges work and how they differ from ad networks.

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Whitepapers / Reports Industry education

Evolution of Mobile Apps

Learn how mobile apps evolved and their place in the digital ecosystem today.

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Whitepapers / Reports Industry education

Mobile KPIs

Understand what KPIs matter most on mobile for both app publishers and advertisers.

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Why Mobile Programmatic?

A marketer's guide to understanding the benefits of mobile in-app programmatic advertising.

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Whitepapers / Reports

MoPub for Publishers

An overview of how MoPub helps mobile app publishers maximize their revenue.

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Product one-sheets Whitepapers / Reports Industry education

MoPub for Demand Partners

An overview of how MoPub helps DSPs and advertisers reach their audiences in mobile apps.

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Product one-sheets

Video on MoPub

An overview for demand partners of MoPub's video ad options, including VAST, MRAID, opt-in video, and native video.

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Case studies

Skout Case Study

Skout chooses MoPub to power a more sophisticated monetization strategy, increasing revenue and eCPM by 50%.

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Product one-sheets

Network Mediation

Understand how network mediation works on MoPub.

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Product one-sheets

MRAID Video

For demand partners: MRAID (Mobile Rich Media Ad Interface Definitions) is a framework for mobile advertisers that allows rich media ad creatives to run across all compliant devices and applications. Learn more about this ad format.

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Product one-sheets

Native Video

For demand partners: Native videos are in-feed ads designed to match the look and feel of the actual content within the app. Learn more about this ad format.

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Product one-sheets

Opt-in Video

For demand partners: Opt-in video, or rewarded video, is a non-skippable, 30 second ad which users choose to watch in exchange for in-app rewards. Learn more about this ad format.

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Product one-sheets

VAST Video

For demand partners: VAST (Video Ad Serving Template) is a specification set by the IAB to standardize communication between ad servers and video players. Learn more about this ad format.

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Product one-sheets

MoPub & adsquare

MoPub and adsquare, a neutral mobile data exchange, have partnered to provide DSPs mobile-first audience targeting on the MoPub Marketplace.

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Whitepapers / Reports Industry education

10 Tips for User Acquisition

10 ways to keep your user acquisition campaigns fresh.

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Case studies

9GAG Case Study

Learn how 9GAG has succeeded with native ads.

Case studies

360 Mobile Security Case Study

See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace.

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Case studies

Dynalyst case study

Dynalyst finds native ads success in Japan with MoPub.

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Case studies

Dynalyst case study (Japanese)

Dynalyst finds native ads success in Japan with MoPub.

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Case studies

Supply quality case study

For Ubimo, MoPub’s exchange leads in inventory quality. The mobile DSP partnered with Forensiq to test in-app supply quality.

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Industry education

Why Viewability?

As a mobile publisher, viewability measurement matters. Understand the considerations.

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Case studies

Aarki case study: Rewarded video

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.

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Product one-sheets

Utility Apps Best Practices

Best practices to address the unique challenges that come with monetization for utility app publishers.

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Case studies

Jorudan Norikae Annai case study

Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.

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Case studies

Jorudan Norikae Annai case study (Japanese)

Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.

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Case studies

Jorudan Norikae Annai case study (Korean)

Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.

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Case studies

Timehop case study: Rewarded video

Timehop integrated rewarded video ads through MoPub with the goal of increasing ads revenue while also providing a positive user experience.

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Case studies

Alarmy case study

Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.

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Case studies

Alarmy case study (Japanese)

Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.

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Case studies

Alarmy case study (Korean)

Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.

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Case studies

Clipbox case study

Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.

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Case studies

Clipbox case study (Japanese)

Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.

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Case studies

Clipbox case study (Korean)

Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.

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Product one-sheets

How MoPub Marketplace Works (Japanese)

MoPub's leading RTB exchange works to maximize your revenue.

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Case studies

Pandora & Artsai case study: Native video

Pandora and Artsai partnered to reduce re-engagement costs by 40% using native video ads on MoPub.

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Product one-sheets Industry education

Video Technical Best Practices

Technical best practices for mobile video ad campaigns.

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Product one-sheets Industry education

Video Creative Best Practices

Creative best practices for advertisers to maximize success with video ads.

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Case studies

Inventory Packages case study

Using MoPub Inventory Packages, a major international e-commerce brand drove traffic that resulted in increased purchases.

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MoPub Auto CPM

Auto CPM is a part of MoPub’s broader Dynamic Optimization effort in helping mobile publishers maximize revenue and optimize workflow by automating the task of updating network CPMs in the ads waterfall — a tedious and highly resource- intensive endeavor.

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Product one-sheets

MoPub for Publishers & Demand Partners

An overview of MoPub's offerings for supply and demand partners.

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Product one-sheets

MoPub Advanced Bidding 1-sheet (publishers)

Learn about what MoPub Advanced Bidding means to you as a publisher.

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Product one-sheets

MoPub Native Preview Tool

Learn the simple steps for using MoPub's Native Preview Tool, designed to help demand partners and advertisers visualize native ad campaigns.

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Case studies

360 Mobile Security Case Study (Chinese) / 360 手机卫士国际版

See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace. 案例分析: 凭借 MoPub Marketplace 增加程序 化原生广告收入

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Case studies

Aarki case study: Inventory Packages

Learn how Aarki drove a 15% increase in install rate and 30% increase in ROI using Inventory Packages.

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MoPub Auto CPM (Chinese) / 什么是 MoPub 
Auto CPM?

Auto CPM 是 MoPub 动态优化方案里的其中一个项目。通过自动更新广告瀑布流里的网络 CPM,我们希望能更有效地帮助开发者提高收益以及减少单调乏味且耗费资源的优化工作流程。

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Product one-sheets

MoPub Advanced Bidding 1-sheeter / MoPub 高级竞价

MoPub 高级竞价: 为移动应用生态系统带来头部竞价的优势

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MoPub for Publishers / 针对移动发布 商和应用程序开发人员

MoPub - 针对移动发布 商和应用程序开发人员

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MoPub for Marketers

Learn how MoPub helps marketers reach their mobile audiences.

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Case studies

Appreciate case study: Native ads

DSP Appreciate used native ads on MoPub to lower user acquisition costs for eCommerce marketers.

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Product one-sheets

MoPub Inventory Packages

Inventory packages are collections of apps or ad units that share the same criteria, allowing buyers to seamlessly discover and target their audience.

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MoPub 
Auto CPMとは

Auto CPMはMoPubにおける広域のダイナミックな最適化への取り組みの1つで、時間とリソースを多く必要とする広告のウォーターフォールにおいてネットワークCPM更新タスクを自動化でき、モバイルパブリッシャーの収益拡大、ワークフロー の効率化に役立ちます。

Looking for more? Check out the MoPub Blog for the latest updates.