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MoPub Resources

All MoPub educational resources are below. Use the filters to find what you’re looking for.

Looking for MoPub product documentation? You’ll find that here.

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Product one-sheets

How MoPub Marketplace Works

MoPub's leading RTB exchange works to maximize your revenue.

Case studies

Optime Case Study

Optime Software increases eCPM by 15%.

Case studies

Lotum Case Study

LOTUM grows daily ad revenue by 42%.

Product one-sheets

Drive More Mobile Advertising Revenue

All the ways MoPub can help you monetize, from direct ad serving to network mediation to our real-time exchange.

Product one-sheets

Interstitial Ads - For Demand Partners

Information for demand partners about interstitial, or fullscreen, ads on MoPub.

Case studies

TheChive Case Study

Resignation Media grows mobile ad revenue to 50% of total ad revenue.

Case studies

Pixelinlove Case Study

Pixelinlove chooses MoPub for creative controls.

Case studies

Halfbrick Case Study

Halfbrick's mobile ad revenue grows from $98K to $227K.

Product one-sheets

The MoPub SDK (Chinese)

Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.

Case studies

FEO Media Case Study

FEO Media triples revenue within a month with RTB.

Case studies

Uplike Case Study: Native Ads

Uplike exceeds revenue goals with MoPub native ads.

Case studies

TheScore Case Study

TheScore chooses MoPub to power direct ad serving on its award winning sports app.

Product one-sheets

Native Ads - For Publishers

Information for publishers about native ads on MoPub.

Case studies

Paltalk Case Study

Paltalk quadruples daily ad revenue with MoPub.

Case studies

AticoD Case Study

AticoD grows revenue by 117% in 14 days with MoPub.

Case studies

SeatGeek Case Study: Native Ads

SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7%

Product one-sheets

Native Ads - For Demand Partners

Information for demand partners about native ads on MoPub.

Case studies

Adelphic Case Study: Native Ads

Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.

Product one-sheets

Native Video Ads - For Publishers

Information for publishers about native video ads on MoPub.

Case studies

Ubisoft Case Study: Rewarded Video

Ubisoft doubles user LTVs across several apps using rewarded video.

Case studies

MeetMe Case Study: Singleton Ad View

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

Product one-sheets

Protect Your User Experience

Understand how MoPub protects your user experience, and the steps you can take to help.

Case studies

J2 Interactive Case Study

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.

Product one-sheets

Drive More Mobile Advertising Revenue (Chinese)

All the ways MoPub can help you monetize, from direct ad serving to network mediation to our real-time exchange.

Product one-sheets

The MoPub SDK

Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.

Product one-sheets

How MoPub Marketplace Works (Chinese)

MoPub's leading RTB exchange works to maximize your revenue.

Case studies

Ubisoft Case Study: Rewarded Video (Chinese)

Ubisoft doubles user LTVs across several apps using rewarded video.

Case studies

Adelphic Case Study: Native Ads (Chinese)

Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.

Case studies

MeetMe Case Study: Singleton Ad View (Chinese)

MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.

Case studies

J2 Interactive Case Study (Chinese)

J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.

Case studies

Miniclip Case Study: Playables

Miniclip doubles eCPMs through the playables ad format.

Product one-sheets

MoPub & Forensiq Partnership

MoPub has partnered with Forensiq, an industry-leading platform for ad fraud detection, to elevate supply quality.

Case studies

Shapely Case Study: Video

Shapley drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub

Case studies

Shapely Case Study: Video (Chinese)

Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub.

Whitepapers / Reports Industry education

Understanding SDKs

Information about SDKs for mobile app developers.

Whitepapers / Reports Industry education

Understanding Ad Networks

How do ad networks work, and how do they differ from exchanges? Here's what you need to know.

Whitepapers / Reports Industry education

Understanding Ad Exchanges

Understand how ad exchanges work and how they differ from ad networks.

Whitepapers / Reports Industry education

Evolution of Mobile Apps

Learn how mobile apps evolved and their place in the digital ecosystem today.

Whitepapers / Reports Industry education

Mobile KPIs

Understand what KPIs matter most on mobile for both app publishers and advertisers.

Whitepapers / Reports Industry education

Why Mobile Programmatic?

A marketer's guide to understanding the benefits of mobile in-app programmatic advertising.

Whitepapers / Reports

MoPub for Publishers

An overview of how MoPub helps mobile app publishers maximize their revenue.

Product one-sheets Whitepapers / Reports Industry education

MoPub for Demand Partners

An overview of how MoPub helps DSPs and advertisers reach their audiences in mobile apps.

Product one-sheets

Video on MoPub

An overview for demand partners of MoPub's video ad options, including VAST, MRAID, opt-in video, and native video.

Case studies

Skout Case Study

Skout chooses MoPub to power a more sophisticated monetization strategy, increasing revenue and eCPM by 50%.

Product one-sheets

Network Mediation

Understand how network mediation works on MoPub.

Product one-sheets

MRAID Video

For demand partners: MRAID (Mobile Rich Media Ad Interface Definitions) is a framework for mobile advertisers that allows rich media ad creatives to run across all compliant devices and applications. Learn more about this ad format.

Product one-sheets

Native Video

For demand partners: Native videos are in-feed ads designed to match the look and feel of the actual content within the app. Learn more about this ad format.

Product one-sheets

Opt-in Video

For demand partners: Opt-in video, or rewarded video, is a non-skippable, 30 second ad which users choose to watch in exchange for in-app rewards. Learn more about this ad format.

Product one-sheets

VAST Video

For demand partners: VAST (Video Ad Serving Template) is a specification set by the IAB to standardize communication between ad servers and video players. Learn more about this ad format.

Product one-sheets

MoPub & adsquare

MoPub and adsquare, a neutral mobile data exchange, have partnered to provide DSPs mobile-first audience targeting on the MoPub Marketplace.

Whitepapers / Reports Industry education

10 Tips for User Acquisition

10 ways to keep your user acquisition campaigns fresh.

Case studies

9GAG Case Study

Learn how 9GAG has succeeded with native ads.

Case studies

360 Mobile Security Case Study

See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace.

Case studies

Dynalyst case study

Dynalyst finds native ads success in Japan with MoPub.

Case studies

Dynalyst case study (Japanese)

Dynalyst finds native ads success in Japan with MoPub.

Case studies

Supply Quality Case Study

Ubimo partnered with Forensiq to test in-app supply quality; MoPub outperforms other mobile exchanges.

Looking for more? Check out the MoPub Blog for the latest updates.