AppLovin has agreed to acquire MoPub from Twitter and we expect that the sale will close on January 1, 2022. Once closed, there will be a 90-day transition period to allow publishers to migrate off the MoPub platform. The MoPub platform, including network mediation, Advanced Bidding and Marketplace, will sunset on March 31, 2022. MoPub Dashboard and reporting will be available until April 8, 2022.

Important update

AppLovin has agreed to acquire MoPub from Twitter and we expect that the sale will close on January 1, 2022. Once closed, there will be a 90-day transition period to allow publishers to migrate off the MoPub platform. The MoPub platform, including network mediation, Advanced Bidding and Marketplace, will sunset on March 31, 2022. MoPub Dashboard and reporting will be available until April 8, 2022.

 

 

MoPub blog

 

 

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Featured

MoPub announces it is being acquired by AppLovin

2021

MoPub announces it is being acquired by AppLovin 

We are announcing that MoPub is being acquired by AppLovin. It’s a big moment in the mobile app ecosystem, and AppLovin is well positioned to enable MoPub’s network of customers to grow and evolve in the rapidly changing in-app industry.

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