Using native ads to lower UA costs

May 03, 2018

Tags: 2018, DSPs, Marketers

Payal Patel
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Native ads on MoPub Marketplace enable marketers to connect with users by leveraging native content elements to tell a product’s story. Recently, our DSP partner Appreciate leveraged native ads to attract high quality users for eCommerce advertisers, driving decreased user acquisition costs as well as success across other key performance metrics. Learn more in our new case study.

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