We are continually excited about the many publishers we work with here at MoPub. From gaming to sports to social media and everywhere in between, our publishers are the leaders in the mobile industry. Today we showcase our successful partnership with Skout .
With millions of global users, Skout is the leading location-based mobile application that enables users to instantly connect with one another based upon proximity. Maximizing the advertising opportunity created by that combination of audience size and location data requires a sophisticated monetization platform.
The ad platform deployed with the original app launch in 2009 lacked the flexibility and tools to experiment with emerging location based ad networks. Skout also needed the ability to customize the network waterfall by country and direct ad serving capabilities to capture brand opportunities.
The MoPub team combined a comprehensive feature set and hands-on client services to deliver against Skout objectives:
Use MoPub Marketplace and server-to-server ad networks to maximize fill rate
Geotarget and frequency cap ad networks to improve performance by country
Leverage Custom Events to integrate and mediate ad networks not bundled with the MoPub SDK
Hands-on collaboration with MoPub Technical Account Management and Client Services to ensure the ad network partners performed correctly
Active, transparent participation in Marketplace, MoPub’s real time bidding exchange
Since working with MoPub, Skout’s revenue and eCPM has grown by 50%. Skout identified and maintains the company’s top three ad network partners through the Custom Events feature; all are tightly focused on location based data.
Marketplace accounts for 40% of Skout ad revenue. The combination of location data, strong click through rate, and tablet inventory makes these impressions highly coveted within the exchange.
Download our complete case study here .