As the app market in Asia-Pacific (APAC) is growing significantly and is positioned for future expansion, now is an important time to understand how app publishers in APAC are monetizing today, and which trends are impacting them. As a mobile app publisher (or someone who works with app publishers), how can you make sense of and leverage these trends in a way that will be most effective for the future of your business?
- What gaming app publishers in APAC value most when it comes to a mediation platform
- What monetization models APAC app publishers typically utilize
- What upcoming gaming trends are impacting the APAC market
The trends the APAC region is seeing today around mobile gaming are indicative of trends that apply to markets across the world.
About the author: Simon Toh, Head of Business Development, APAC
Simon leads business development for MoPub in APAC and has been working in the digital advertising industry for the past 7+ years helping publishers both big and small to scale their businesses. While he is based in Singapore, work takes him all across the globe, where he spends approximately 50% of his time on the road, consulting for top publishers on their app monetization strategies. You can find Simon on Twitter at @tohsimon.