As MoPub grows, we have the ability to do even more for the publishers who join our platform. Our investments in MoPub Marketplace, our RTB exchange, over the past year have resulted in many millions of dollars being paid to app developers through the exchange. We now have a long list of demand partners connected to the exchange, all bidding in real time . This competitive auction dynamic raises prices, increases fill rates and allows sophisticated buyers to raise the overall quality of advertising in mobile, to everyone’s benefit.
As we have grown the exchange, it’s been clear that we’ve needed someone on the executive team to supervise this growth. Our publishers’ business success depends on our demand partners and the advertisers that they represent. This involves everything from identifying and onboarding new partners, optimizing and helping existing partners to evangelizing and advocating for programmatic buying as a whole.
To that end, it’s my pleasure to officially welcome Janae Redmond to MoPub in our NYC office to lead our Demand Partnerships team. She’ll be building upon our already extensive efforts on the demand side as part of the management team. Janae comes to MoPub from AdMeld / Google, where she managed demand partners for mobile.
Prior to AdMeld, Janae led agency relationships for the Northeast Territory and sold comprehensive marketing programs across Time Inc Digital’s twenty-eight owned and operated properties, including their proprietary ad network Time Axcess.
Janae’s background couldn’t be a more perfect fit for this high impact role. If you have any questions or would like to get in touch with her to learn more about what we’re doing to move RTB and programmatic buying forward in the mobile world, just drop her a line at firstname.lastname@example.org . We are thrilled to have her here and I am confident that all of our publishers using Marketplace will start to see the results of her work very shortly!
Follow Janae on Twitter: @JanaeR64.