MoPub announces it is being acquired by AppLovin

October 06, 2021

Tags: 2021

Bruce Falck

@boo

Robin Wheeler

@robinw

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Today we are announcing that MoPub is being acquired by AppLovin. It’s a big moment in the mobile app ecosystem, and AppLovin is well positioned to enable MoPub’s network of customers to grow and evolve in the rapidly changing in-app industry. AppLovin is a global leader in the mobile marketing software space, and we believe it is the right place for you to continue to grow your business.

We are proud of the growth and success MoPub achieved since we were acquired by Twitter in 2013, serving as a market-leading mobile supply side platform that works with over 130 DSPs and Advanced Bidding networks to help monetize 45,000 apps on the exchange. Since 2013, we grew MoPub’s customer base and transformed its business into a leading brand with strong growth. We expanded our global footprint, welcomed new partners, and launched new technologies and offerings together, and for that we are immensely proud. 

We are confident AppLovin will continue to foster your business and drive meaningful revenue for publishers. We want to express our extreme gratitude to you as a partner and for your support of our platform. For now, it is business as usual. You will hear more from us as we work to support you through this transition and ensure you have a seamless experience.

You can read more about what to expect from AppLovin in their blog post

Thank you for your continued partnership and support.

 

Authors:

Bruce Falck, Revenue Product Lead, Twitter

Robin Wheeler, Global Head of MoPub, Twitter

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