One of the biggest mobile ad networks embraces real-time bidding

April 04, 2013

Tags: 2013, Industry Perspectives

Janae McDonough
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The MoPub Team is always excited when our partners achieve major milestones. Today, we are happy to showcase one of our newest demand-side partners (DSP), Jumptap . We’ve historically had deep ties with Jumptap as an early leader in mobile advertising. Their unique approach to data driven audience buying brings Tier 1 advertisers to our valued developers and publishers.

With their launch of their RTB platform , now it is easy for all of our publishers to tap into this demand. It also gives Jumptap an edge – they now have access to every impression flowing through the MoPub Marketplace, which increases their value proposition for their advertisers.

We are extremely supportive of their transition into RTB – it is an important validation of programmatic buying in mobile and we are excited to help them grow this portion of their business.

Our CEO, Jim Payne said, “Jumptap’s RTB launch is an impressive move. The combination of audience insights and real-time buying offers advertisers a comprehensive way to reach the right consumers at the best price point. This move supports the industry-wide shift toward more programmatic buying across the board.”

This is exciting to us because it helps you, our publishers. RTB is the future of mobile ad buying due to the frustrations of SDKs, integrations and app store approvals. RTB allows an easy way for advertisers to access the supply they are looking for transparently at scale. Please join us in congratulating the team at Jumptap on their foresight.

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