Our history

    MoPub provides flexible monetization solutions for mobile publishers around the globe. Today, publishers and app developers use MoPub’s trusted platform to drive maximum revenue for every ad impression and control their user experience, while DSPs and marketers enjoy access to high quality mobile audiences at maximum scale. We’ve been helping mobile app publishers grow their businesses since 2010. MoPub was acquired by Twitter in 2013.

    Our history

    Since the beginning, our mission has been to maximize revenue for the world’s mobile publishers and developers. Now, as a part of Twitter, we continue to empower publishers to monetize their mobile apps with our world-class products, technology, and services.

    MoPub milestones


    MoPub is founded with the goal of making mobile advertising work for publishers: specifically, making it easy for app developers to build businesses that can scale, thanks to monetization through in-app advertising.


    MoPub Marketplace, our real-time bidding exchange, launches, creating a more efficient and transparent way for mobile publishers to connect to advertiser demand.


    MoPub is acquired by Twitter. The acquisition provides Twitter with a leading global mobile ad exchange and real-time bidding technology, giving Twitter advertisers access to a large and high-quality mobile audience. At the same time, MoPub benefits from Twitter's global resources, unparalleled data center strength, and access to Twitter advertisers.


    The MoPub Demand Platform launches, putting the power of MoPub Marketplace into the hands of our demand partners through a new self-service interface.


    MoPub Marketplace brings together more than 55,000 apps and 130 DSPs globally, servicing over 1 trillion monthly app advertisement requests and reaching over 1.4 billion unique devices. MoPub's offering includes innovative mobile-first ad formats including native, rewarded video, rich interstitials, and more; robust tools and partnerships to help DSPs find their audiences; and support for marketers, agencies, and trading desks looking to maximize their programmatic investment.

    The future is mobile.

    We’re committed to driving the best possible results for our customers by relentlessly innovating and making continued investments to enable maximum value for our customers and the mobile ecosystem.

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