MoPub for performance marketers

Take advantage of the programmatic opportunity.

Mobile marketers today face many decisions, staggering amounts of data, and fierce competition when it comes to attracting, converting, and retaining their most valuable users. An effective performance strategy requires a data-driven user acquisition strategy to achieve both quality and scale. 

 

MoPub helps mobile performance marketers take advantage of programmatic.

Programmatic real-time bidding (RTB) provides today’s ad buyers with the scale and quality they need, along with the efficiency and data-driven insights that help them continually iterate and optimize their performance strategy. For our performance marketer clients, MoPub provides insights from programmatic experts with deep relationships across global DSPs and mobile publishers to help you maximize your programmatic investment, including general programmatic education, DSP selection, and activating and optimizing campaigns. 

What our clients say:

As the programmatic landscape is constantly changing, it is paramount for media buyers to keep in touch with new best practices and products. I find that MoPub helps our media buyers better understand the key metrics and makes them think about how we can adapt our strategy to keep growing. On a side note, the MoPub team is very thoughtful, sincere, and knowledgeable, which makes any communication with them a pure joy.

—Noemie Hernandez, Jam City

MoPub has helped us immensely in developing our programmatic strategy. Their expertise and assistance was key to better understanding our opportunities and growing our campaigns. We've leveraged their team to ensure traffic quality and performance, find new sources of inventory, and help strategize on new initiatives and geos.

—Adrián Sarasa, LetGo
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MoPub’s Programmatic Academy

Learn all about programmatic, including pro tips from experts in the field on how to evaluate partners and activate and optimize campaigns, in this on-demand virtual series.

Resources

Looking for more resources?
Check out our Resource Center and the MoPub blog for the latest updates.
Twitter acquires CrossInstall

In May 2020, Twitter acquired CrossInstall, a leading user acquisition platform. If you're interested in learning more about CrossInstall’s capabilities or adding CrossInstall as a user acquisition partner, get in touch — we're happy to facilitate the right connections.

Interested in learning more about maximizing your mobile programmatic investment?