Session 1

Education: The state of the DSP

In our first session of Programmatic Summer School, we cover questions like: Why programmatic? What about managed vs. self-service? What questions should marketers keep in mind for their DSPs and attribution partners? What initial data is important for marketers to provide in order to set their campaigns up for success?

Featuring:

Rachael Alter

HEAD OF BUSINESS DEVELOPMENT
APPRECIATE

Karl Berta

SALES LEAD LATAM 
LIFTOFF

Michele Webb

VP OF US GROWTH & PROGRAMMATIC 
SMADEX

Session 2 

Evaluation: Programmatic do's & don'ts

In our second summer school session, all about evaluation, we answer questions like:
What top misconceptions do marketers have about DSPs and programmatic buying? When it comes to media buying, creative support, reporting, and analytics, what are different options and pricing models? What about brand safety and fraud detection concerns?

Featuring:

Kim Carlson

VICE PRESIDENT SALES, NORTH AMERICA, 
AARKI

Dock Kim

GLOBAL VICE PRESIDENT, SALES 
MOLOCO

Kristen Perry

HEAD OF SALES & BUSINESS DEVELOPMENT, 
LIFESTREET

Session 3

Activation: Setting expectations

Our final Summer School session is all about activation. Questions covered include: How long does it take to find performance at scale with programmatic? How should a marketer think about setting KPIs for programmatic? Are cost models starting to shift? Plus, we addressed the elephant in the room, iOS 14. Hear what our panelists predict will change in our industry.

Featuring:

Georgia Herdener

SENIOR VICE PRESIDENT, GROWTH 
CROSSINSTALL

Srinivas KC

VICE PRESIDENT & GENERAL MANAGER, DSP 
INMOBI

Andrew Whiteside

HEAD OF SALES, NORTH AMERICA,
JAMPP

School’s out!

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