Granular and accurate impression-level data is crucial to mobile in-app publishers regardless of their monetization model. Mobile app publishers monetizing with advertising and/or in-app purchases often rely on paid user acquisition to reach and retain new users. As a result, they need to understand both the cost to acquire and the revenue generated by each new user.
MoPub's impression-level revenue solution gives our full-platform publishers the flexibility to either process this data themselves or send it to their partners such as Adjust, AppsFlyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API.