MoPub Demand Newsletter May 2016

Our goal is to provide our demand partners with a monthly update on everything you need to know about what's happening at MoPub and in the mobile programmatic industry. [article title="Global Mobile Programmatic Trends: New report available now" image="https://www.mopub.com/wp-content/uploads/2016/03/product-updates-square.png"] How did US presidential candidates leverage mobile in-app advertising to reach voters? What trends are innovative ads like native and video seeing? What about format adoption in Europe and Asia-Pacific? Our quarterly report, available now, takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. Get the full report here. [/article]

PMP Opportunities: Summer Olympics

It won't be long before the world's eyes are focused on the Summer Olympics. Private marketplaces (PMPs) can help bring more advertiser spend through your platform by providing exclusive access to high value inventory at guaranteed prices. This month we focus on PMP opportunities that can help you connect with sports fans, who will likely be tuned in to the action in Rio. big duck games logo  App Name: Goal Live big duck games logo  App Name: Score! Hero   App Name: Dream League Soccer 2016 big duck games logo  App Name: TheScore Interested in setting up a PMP? Reach out to your account manager or dspsupport@mopub.com!

Euro 2016 targeting on MoPub

With the Euro 2016 football championship kicking off in France next month, it's the perfect time to target sports enthusiasts on mobile. We've pulled together key football-based inventory to help you target the right audience during this worldwide event. Key stats
Check out football inventory opportunities here!
[article title="Partner Spotlight: 6 Questions for Amy Fox, Global Product Manager at Blis" image="https://www.mopub.com/wp-content/uploads/2016/05/amy-fox.jpg" anchor="spotlight"] What trends do you see in Mobile Programmatic right now?  With 64% of the mobile display market being traded programmatically (Source: IABUK Media Owner Sales Techniques 2014), it is definitely an exciting opportunity for the industry. The first step to an effective mobile programmatic strategy is to segment audiences based on specific actions taken by users, such as views of a certain product on a brand’s app, or adding items to their shopping cart. Once the basics have been mastered, brands can take it to the next level by overlaying audience data with robust contextual signals like location, time of day, and even the weather to deliver highly customised creative. These more relevant ads, or ads that offer a reasonable value exchange, are a huge step forward when advertising on the most personal of our devices.    What’s your favourite MoPub product? Real Time reporting - fav product! Help make operations more efficient with buying.   What are the biggest misconceptions in the market right now? There are quite a few. Here's our top 3: "Quality mobile inventory isn’t available programmatically." Truth: A lot of premium marketplaces are available to buy programmatically on mobile. An increasing number of publishers are moving to, and embracing, the programmatic space, either through Open Real Time Bidding (RTB) or Private Marketplaces (PMPs). The latter offers brands access to premium inventory and better brand safety. "Programmatic technology will replace human beings." Truth: This couldn’t be further from the truth. Technology will never replace creativity, intuition, great ideas or the need for strong relationships between brands and their tech partners. You still need skilled staff or an experienced partner to manage relationships and optimise the campaigns to hit brief, good tech alone doesn’t provide this. "You can’t track on mobile." Truth: That’s not the case, and nowadays mobile tracking solutions are offering the best way to collect data in order to build better re-targeting strategies on mobile. A variety of solutions have emerged to solve mobile tracking and audience targeting which have been complemented by industry standards and common best practices.   Crystal ball: what will we be talking about in the next 6-12 months? Location will continue its steep growth curve… Location offers marketers the ultimate signal of consumer intent based on physical world behaviour, which becomes a high value data asset for any brand. As content consumption continues to move to mobile, location data will help brands understand where their consumers are, what they are interested in, and the type of advertising that will likely evoke an emotion or action. Programmatic will sit at the centre of all of this to understand and take advantage of the wealth of rich data available.   What’s one thing you wish you could tell mobile app publishers? Capture and utilise your 1st party data properly. That means obtaining user permission and offering a clear value exchange for their data, especially location.   Best series on Netflix? Has to be House of Cards with Kevin Spacey and Robin Wright – they are tremendously compelling characters! From Blis: Blis is the global leader in advanced location data technology. Our proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go. [/article]

 

New & Featured Apps

We've got some great new inventory on MoPub Marketplace! For more details about these opportunities, please reach out to your account team. New to MoPub Marketplace:    

Upcoming events

We'd love to see you! Here are a few upcoming industry events that the MoPub team will be at:
   

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(c) 2016 MoPub, Inc. TWITTER, MOPUB and the Bird logo are trademarks of Twitter, Inc. or its affiliates. All third party logos and trademarks included are the property of their respective owners. This data is provided "AS IS" and for information purposes only, and while efforts are made to ensure accuracy, errors may arise.   Updated: May 2016