What is mobile app advertising? In-app advertising helps power mobile app publishers by providing a revenue stream without requiring users to subscribe or make in-app purchases (IAP). Whether you're looking to keep your apps free or create revenue that complements your IAP strategy, in-app advertising is the answer. Drive the optimal user experience with the right ad formats: it's important for app publishers to carefully consider which ad formats will be the best fit for each app experience, balancing user experience with revenue growth. Mobile app advertising doesn't mean sacrificing a great app experience; in some cases, in-app advertising formats like rewarded video may even increase user retention (and no, rewarded video isn't only for gaming apps). MoPub supports all the ad formats that can best fit your user experience and monetization strategy, including banners, fullscreen interstitial ads, rich media, video, native ads, native video, playable ads, and rewarded video.
Video-enabled fullscreen ads provide immersive user experiences and typically deliver significantly higher CPMs than fullscreen display ads.
Native display ads match the look and layout of an app’s user interface, preserving a seamless experience for users that drives higher engagement.
Native video ads bring together the revenue potential of video ads with the seamless user experience of native display ads.
Rewarded video ads give users the choice to engage with a video ad in return for an in-app reward, such as points or lives, encouraging the user to stay in the app and driving increased ad revenue.
Our rich media support lets you generate more revenue for display and video inventory, including playable ad creatives, which provide a game-like experience within the ad itself. These interactive experiences can help increase user engagement and drive higher associated CPMs.
Display ads, including fullscreen or interstitial ad units, medium rectangles, and banners, offer strong demand and good fill rates. Fullscreen ads, which fill the interface of the app, tend to generate much higher eCPMs. Traditionally a desktop format, medium rectangles also offer the opportunity to unlock brand spend from desktop advertisers.