The MoPub monetization platform is designed to maximize your mobile revenue by bringing together all of your demand sources — direct sold, ad networks, and demand-side platforms (DSPs) — under a single unified auction, in which each ad impression is sold to the highest bidder. Our easy-to-use platform, trusted by leading mobile app developers around the world, leverages rich data signals to increase yield on every impression and provides you with the transparency, control, and insights you need to grow your business.
Demand agnostic
MoPub empowers publishers to work with the partners of their choice through one platform. No demand source is left behind or unfairly advantaged — be it server-side programmatic demand like DSPs or client-side ad networks, we welcome it all. We give you the ultimate flexibility to work with an unlimited number of demand sources. Enabling per-impression competition among more demand partners will increase yield.
Automation and control
With Advanced Bidding, MoPub is further simplifying the process of working with ad networks, as more inventory is transacted in real-time automatically. The end result: increased yield for less effort. For publishers that want to retain a more hands-on approach, our platform offers a powerful set of ad management tools, enabling publishers to experiment and determine the mix of automated and manually-controlled strategies that work best for their specific inventory monetization goals.
Transparency and trust
Transparency is paramount. The MoPub monetization platform provides full transparency and control across both the unified auction and waterfall solutions. You can trust that the highest bid always win (free from in-house bias), and we offer detailed reporting to back this up.
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