MoPub Macros

MoPub supports the following macros:

Ad Group ID %eaid!
Bundle ID %%BUNDLE%%
Cache Buster %%CACHEBUSTER%%
Click URL (Escaped) %%CLICK_URL_ESC%%
Click URL (Unescaped) %%CLICK_URL_UNESC%%
Creative ID %ecid!
Destination URL (Double Escaped) %%DEST_URL_ESC_ESC%%
Destination URL (Escaped) %%DEST_URL_ESC%%
Destination URL (Unescaped) %%DEST_URL%%
Device ID %eudid!
Do Not Track %%DNT%%
IP Address %%IPADDRESS%%
Keywords %%KEYWORDS%%
Keywords (specific key) %%KEYWORD:[key]%%
Latitude %%LATITUDE%%
Longitude %%LONGITUDE%%
Placement ID (App ID) %%PLACEMENTID%%
Request ID %%REQUESTID%%
User Agent %%USERAGENT%%

Notes about Macros

  • If you’re passing over key value pairs, you can set a macro to return the value for a particular key using the %%KEYWORD:[key]%% macro. Example: If you’re passing over “gender:male,age:24” as your keywords, you can use the %%KEYWORD:age%% macro to pass the age into your ad. %%KEYWORD:age%% will be replaced with 24
  • Cachebusters are noted by &ord= parameters.
  • If your HTML ad is using an anchor tag (<a href>) or window.location redirect, our SDK automatically tracks clicks
  • The %%CACHEBUSTER%% macro returns UNIX timestamp in milliseconds
  • Device IDs can be one of the following: IDFA, Android Advertising ID (if Google Play Services is integrated) or SHA1 Hashed Android ID
  • The %%DNT%% macro returns 0 for no opt out or 1 for opt out (do-not-track)
  • The Request ID is a unique ID assigned to each ad request

Updated: October 2017